BI Worldwide India extends its partnership with Gosports Foundation, pledging Rs 1.5 crore to support 50+ emerging athletes across 15+ sports. Discover how this CSR initiative empowers India's future champions.
Google launches content transparency tools in Gemini app to help users identify AI-generated videos and images using SynthID watermarking. Learn the simple verification steps.
Popular streamers CashNasty and Chrisnxtdoor face sudden Twitch ban hours after an Adidas-sponsored NBA Creator Cast. Fans react with shock and confusion. Full details inside.
Boxing legend Terence Crawford faces a major lawsuit from Mazza New York over a failed sponsorship deal involving a luxury Patek Philippe watch. The legal battle emerges just days after his retirement.
Discover the journey of Bela Bajaria, Netflix's Chief Content Officer, from beauty pageants to shaping global hits like Stranger Things and Bridgerton. Learn how her leadership influences what you stream.
Lionel Messi's GOAT Tour saw crores spent & stadiums packed, while Indian football's ISL & I-League struggle for sponsors. Sandesh Jhingan's poignant question: Do we love the sport enough to support our own?
At 13, Raunak Sadhwani became India's youngest Grandmaster. Now 19, he reveals the costly struggle for coaching & sponsorships in pro chess. Read his exclusive story.
A new YouTube report reveals a massive shift in India's digital habits, with 3 in 4 Gen Z users consuming translated or dubbed videos. Discover how creators like MrBeast are breaking language barriers.
Olympic swimmer Ryan Lochte's net worth has crashed to around $300,000 in 2025. Discover the story behind his lost millions, sponsorship fallout, and current struggles.
French swimming sensation Léon Marchand's net worth is estimated at $2-5 million in 2025, fueled by 4 Olympic golds and deals with Louis Vuitton & Porsche. Discover his journey.
Merriam-Webster names 'slop' the 2025 Word of the Year, highlighting the surge of low-quality AI content flooding social media, workplaces, and kids' platforms. Discover the impact.
PepsiCo announces a landmark global partnership with the Mercedes-AMG Petronas Formula One Team, starting in 2026. This major deal will see brands like Lay's and Gatorade featured on the iconic Silver Arrows.
Shark Tank's Kevin O'Leary reverses his engineering degree advice, now champions content creators earning up to $800K. Discover why storytelling skills dominate 2025 job market.
Rose Merc Limited announces sponsorship of the 5th Bramha Research National Security Conference, paying tribute to 26/11 martyrs. Learn about this crucial security initiative.
Supreme Court addresses viral content concerns, questions YouTubers' responsibility, and gives government 4 weeks to propose social media regulations. Read full coverage.
Meta introduces new mobile content protection tools for Facebook Reels. Learn how to automatically safeguard your original videos from unauthorized use across Facebook and Instagram.
Korean badminton star An Se-young's blistered feet photo sparks sponsorship rule changes, allowing athletes footwear freedom. Read how this modern Cinderella story unfolded.
Kai Trump earns $1.2M-$2M from sponsorships and NIL deals while maintaining amateur status. Learn how her brand value surpasses tournament winnings and her college strategy.
Reliance Consumer Products makes strategic move as Campa becomes official energy drink partner for Ajith Kumar's racing team in 2024 season.
Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.
Despite box office volatility and OTT saturation, savvy investors like Ramesh Damani and Nikhil Kamath are pouring money into content firms, betting on mobile-first formats, AI, and regional storytelling. Discover the new investment playbook.
A heartfelt tribute to rising Indian content creators Anunay Sood, Emman Atienza, and other young influencers whose lives were tragically cut short in 2025, leaving behind legacies that continue to inspire millions.
Global Chess League's American Gambits announce groundbreaking title sponsorship with Fyers, marking a significant milestone in chess commercialization and international sports partnerships.
Former President Donald Trump proposes sweeping immigration reforms that could make green card acquisition tougher for H-1B visa holders and limit LPRs' ability to sponsor parents. Learn how this could impact Indian professionals in the US.
A resourceful Indian man turned down big corporate deals and instead sold advertising space on his wedding suit, raising an impressive ₹8.86 lakh through small businesses and individual sponsors.
Exclusive insights from industry expert Vijay Subramaniam on how AI is transforming content creation, the challenges of maintaining authenticity, and the future of human creativity in the age of artificial intelligence.
Australia mandates global streaming giants to allocate significant funds for Australian storytelling, boosting local creative industry and cultural representation.
Discover how actress Mandira Bedi stepped up as an unexpected champion for women's cricket, personally connecting players with sponsors when they needed support most.
Discover why India's decreasing attention spans are forcing content creators to rethink strategies. Learn how Netflix, YouTube and digital platforms are adapting to the new reality of distracted viewers.
India's Supreme Court schedules November 25 hearing for urgent plea demanding removal of BJP's alleged communal video. Legal showdown escalates over controversial content.