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Indian Gen Z Embraces Translated YouTube Content

A new YouTube report reveals a massive shift in India's digital habits, with 3 in 4 Gen Z users consuming translated or dubbed videos. Discover how creators like MrBeast are breaking language barriers.

Bengaluru man's viral video on quitting boring job

Aanshul Uthaiah, 22, quit his full-time job in Bengaluru to pursue content creation. His honest viral Instagram video about hating his work resonated with thousands. Read his story and the internet's reaction.

Rage Bait is Oxford's 2025 Word of the Year

Oxford University Press names 'rage bait' the 2025 Word of the Year. Discover its meaning, impact on digital discourse, and why it resonates in India's online spaces. Read more.

TikTok Star Marquay Collins Dies at 24

TikTok community mourns Marquay 'The Goat' Collins, 24, who died suddenly. The Columbus native had 6.6M followers. Read more about this shocking loss.

Meaningless Viral Trends Dominating Social Media

Explore how brain rot content like '6-7' and 'Group 7' trends are redefining social media through exclusivity rather than meaning. Discover why algorithms now dictate our digital belonging.

YouTuber Jack Doherty Arrested on Drug Charges

Popular content creator Jack Doherty faces drug possession charges after Miami arrest. The 22-year-old influencer with millions of followers also charged with resisting arrest.

OTT Platforms Turn to Branded Content for Revenue

Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.

Investors Bet on Content Despite Box Office Slump

Despite box office volatility and OTT saturation, savvy investors like Ramesh Damani and Nikhil Kamath are pouring money into content firms, betting on mobile-first formats, AI, and regional storytelling. Discover the new investment playbook.

Young Indian Influencers Remembered: Lives Lost in 2025

A heartfelt tribute to rising Indian content creators Anunay Sood, Emman Atienza, and other young influencers whose lives were tragically cut short in 2025, leaving behind legacies that continue to inspire millions.

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