Usha Uthup reflects on her iconic voice and career
Legendary singer Usha Uthup humorously contrasts her voice with Lata Mangeshkar and Asha Bhosle while celebrating her iconic advertising jingles that defined Indian pop culture.
Category : Search result: advertising measurement suite
AI Content on OTT: Monetization Challenges in India
AI-generated content is rapidly expanding on Indian streaming platforms, but advertisers remain cautious about monetization strategies. Explore the future of advertising vs subscription models.
Cognizant monitors employee laptop activity
Cognizant begins monitoring employee laptop and web activity, clarifying it's a productivity tool, not tracking. Learn about this common industry practice.
Cognizant monitors employee laptop activity
Cognizant begins monitoring employee laptop and web activity, clarifying it's a productivity tool for client processes, not tracking individuals.
Bengaluru Allows Ad Hoardings on Footpaths in New Policy
Bengaluru's revised outdoor advertising policy now permits hoardings on footpaths, raising concerns about pedestrian safety and urban aesthetics. Learn about the changes.
Bengaluru's 2025 Ad Rules Overhaul Outdoor Advertising
Bengaluru's new draft advertisement rules for 2025 introduce a centralized auction system to tackle illegal hoardings, enhance city aesthetics, and boost municipal revenue. Read the complete details.
Bright Outdoor Media Announces Strong H1 FY2026 Results
Bright Outdoor Media Limited reports impressive H1 FY2026 performance with 22% revenue growth and 15% EBITDA increase. The company expands its digital footprint across India.
Bright Outdoor Media Strong H1 FY26 Performance
Bright Outdoor Media Limited reports impressive H1 FY26 results with 10.85% revenue growth and 16.67% profit surge. The company announces ₹0.25 interim dividend.
Star Health Introduces India's First AI Insurance Ad
Star Health Insurance pioneers India's first AI-generated advertising campaign, revolutionizing insurance marketing with cutting-edge technology and emotional storytelling.
Truecaller Unveils ROI of Trust Measurement Suite
Truecaller introduces ROI of Trust, its first comprehensive measurement suite tracking attention, trust, confidence and advertising impact at scale for brands in India.
India's New Income Survey: Challenges and Limitations
India's first household income survey in decades faces data reliability issues but promises crucial insights into inequality. Learn why it won't solve poverty measurement debates.
India Launches Portal for Private Test Centers
Government launches digital portal for private labs to apply as approved test centers until Nov 30. Move aims to expand verification capacity & boost trade measurement transparency.
Offshore Betting Ads Surge in India: 70% Complaint Rise
India sees a 70% surge in complaints against offshore betting ads on platforms like Instagram and Facebook. Despite a new gaming ban, apps like 1xBet and Parimatch exploit legal loopholes. Read the full investigation.
New Grewal Eye Institute Hospital Opens in Chandigarh
Grewal Eye Institute inaugurates state-of-the-art eye hospital in Chandigarh Medicity, offering advanced laser vision correction and comprehensive super-specialty services under one roof. Explore cutting-edge eye care today!
OTT Platforms Turn to Branded Content for Revenue
Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.
8th Pay Commission: Why Inflation Data Matters
Experts warn that outdated inflation measurement methods may lead to inadequate salary revisions for central government employees in the upcoming 8th Pay Commission. Discover why accurate CPI data matters for your paycheck.
Delhi HC slams Patanjali's 'dhokha' chyawanprash ads
Delhi High Court questions Patanjali's controversial 'dhokha' advertisement campaign targeting rival chyawanprash brands, raising concerns about fair competition in Ayurveda market.
Madhuri Dixit Faces Backlash Over Toronto Meet & Greet Event
Bollywood legend Madhuri Dixit faces massive backlash from disappointed fans after Toronto event promoted as 'meet and greet' turns out differently. Fans demand apology for alleged false advertising.
India's Inflation Calculation Overhaul: Housing Takes Center Stage
India is fundamentally changing how it measures inflation, with housing costs emerging as the biggest game-changer in the new consumer basket. Discover what this means for your wallet and the economy.
Man funds wedding selling suit ads, raises ₹8.86 lakh
A resourceful Indian man turned down big corporate deals and instead sold advertising space on his wedding suit, raising an impressive ₹8.86 lakh through small businesses and individual sponsors.
Better Than BMI: New Tool Predicts Heart Attacks Early
Groundbreaking research discovers a more accurate body fat measurement tool than BMI that could revolutionize heart attack prediction and save countless lives.
Salman Khan Legal Trouble Over Pan Masala Ad
Bollywood superstar Salman Khan finds himself in legal trouble after a misleading pan masala ad sparks controversy and potential violation of advertising guidelines.
Coca-Cola Uses AI for Christmas Ad in Marketing Revolution
Coca-Cola revolutionizes holiday advertising with groundbreaking AI-created Christmas campaign. Discover how artificial intelligence is transforming marketing and why Coke's GenAI chief is sending a crucial message to traditional ad agencies.
Google Gemini Gets Ads: Users See Sponsored Content
Google confirms users are seeing ads in Gemini AI responses. Company executive reveals this is part of testing phase for sponsored content integration in AI conversations.
Google's AI Thanksgiving Ad Stuns with Tom the Turkey
Google makes advertising history with its first-ever Thanksgiving TV commercial created entirely using Artificial Intelligence. Discover how AI brought Tom the Turkey to life in this heartwarming holiday campaign.
Delhi Metro responds to complaint about pan masala ads
A Delhi Metro passenger's viral complaint about pan masala advertisements questioning their impact on public dignity receives official response from DMRC. Read the full story about civic responsibility and advertising ethics.
India Shifts to CPI as Primary Inflation Gauge
India's Statistics Ministry makes landmark change in primary inflation measurement, replacing Wholesale Price Index with Consumer Price Index for household consumption data analysis.
India's CPI revamp: Rural housing in, employer homes out
India's inflation calculation gets a significant overhaul as the new CPI series will now track rural housing costs while removing employer-provided dwellings, creating a more accurate economic picture.
Google Revenue Tops $100 Billion for First Time
Google makes history as annual revenue crosses $100 billion mark. Discover which business segments drove this unprecedented growth and what it means for the tech giant's future.
Amazon Ads & ETBrandEquity Launch FunnelEdge Platform
Discover how Amazon Ads and ETBrandEquity's groundbreaking FunnelEdge platform is transforming full-funnel advertising for modern Indian marketers with AI-powered insights.
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