boAt Files DRHP for Mega IPO, Eyes Premium Market
Indian consumer electronics leader boAt has officially filed draft papers with SEBI for its highly anticipated IPO. Discover the company's premium strategy and growth plans.
Category : Search result: brand positioning
Groom's 26-brand sponsored wedding tuxedo goes viral
A Hyderabad groom turned his wedding into a marketing sensation by getting 26 brands to sponsor his tuxedo. Discover how this viral marketing strategy worked and why companies were eager to participate.
Bro Code Legal Battle: Producer Alleges Retaliation
Tamil film producer Ravi Mohan makes shocking claims that the legal case against his movie 'Bro Code' is retaliatory action for refusing to endorse a beverage brand. Exclusive details inside.
Lenskart IPO: GMP Soars Ahead of Issue Opening
Lenskart's highly anticipated IPO sees grey market premium skyrocketing ahead of issue opening. Get complete details on dates, price band, review, and what investors need to know.
GUESS Marks 45 Years with Global Summit in Marrakech
Discover how GUESS celebrated its 45-year legacy with a groundbreaking global conference in Marrakech, uniting leaders and charting the future of fashion innovation and expansion.
India Property Awards 2025 Celebrate Real Estate Excellence
Discover the winners of the prestigious 11th India Property Awards 2025 by International Brand Equity, honoring innovation and excellence across India's booming real estate sector.
New Smartphone Brand Enters India in November
An undisclosed smartphone manufacturer is preparing to enter India's competitive mobile market this November, teasing an ultra-slim design that promises to challenge established players.
Chris Gayle Joins LPL 2025 as Brand Ambassador
Cricket legend Chris Gayle named LPL 2025 Brand Ambassador as tournament prepares for record-breaking season with expanded format and global appeal.
Pankaj Vermani: Engineering Clovia's ₹500 Cr Lingerie Empire
Discover how Pankaj Vermani transformed India's intimate wear landscape with Clovia, blending technology, comfort, and body positivity in a ₹500 crore success story.
Lenskart IPO: Price Band ₹382-402 Per Share
Lenskart's much-anticipated IPO is here! Discover the price band, key dates, issue size, and what makes this eyewear giant's public offering a landmark event in India's startup ecosystem.
Indian Ad Films Now Rival Hollywood Blockbusters
Discover how Indian brands like Noise and boAt are creating high-octane ad films that rival Hollywood action movies in production quality and storytelling.
Meghan Markle Beauty Brand Rumours Swirl
Meghan Markle sparks beauty industry frenzy with mysterious Instagram video hinting at potential luxury brand launch. Discover what the Duchess of Sussex might be planning.
Narayana Health: Trust as Marketing Strategy
Exclusive insights from Narayana Health's marketing head on building healthcare brand credibility through genuine patient connections rather than traditional advertising.
IKEA India Leases 4.5L Sq Ft in Pune's Phoenix Marketcity
IKEA makes strategic move into Pune with massive retail space, marking significant expansion in Indian market with omnichannel approach
Piyush Pandey: Redefining Indian Advertising
Explore the remarkable journey of Piyush Pandey, the iconic adman who transformed Indian advertising with his authentic storytelling and became the first Indian to chair Ogilvy's global creative network.
Piyush Pandey: The Legend Who Changed Indian Advertising
Explore the legendary journey of Piyush Pandey, the creative genius who transformed Indian advertising with iconic campaigns and became the first Indian to win the Cannes Lion Lifetime Achievement Award.
Piyush Pandey: The Ad Guru Who Redefined Brand India
Discover how advertising legend Piyush Pandey transformed Indian marketing by blending cultural authenticity with emotional storytelling, creating campaigns that resonated globally.
Advertising Legend Piyush Pandey Passes Away at 70
The advertising world mourns the loss of Piyush Pandey, the creative genius behind iconic Indian campaigns who revolutionized brand storytelling and inspired generations.
Agentic Marketing 2025: AI Revolution in Customer Experience
Netcore Cloud's groundbreaking initiative brings together 25+ global marketing leaders to shape the future of AI-driven brand interactions and customer engagement strategies.
Hong Kong seizes ₹88 crore in fake Nike, Adidas sneakers
In a major crackdown on luxury counterfeit goods, Hong Kong customs officials have confiscated over 27,000 fake sneakers from top brands including Nike, Adidas, and Louis Vuitton, with an estimated market value of ₹88 crore.
Crocs Conquer China: Gen Z's Favorite Footwear
Discover how Crocs transformed from practical footwear to cultural phenomenon in China, capturing the hearts of Gen Z through smart collaborations and digital marketing strategies.
ASICS launches first COCO store with Sara Ali Khan
Global sportswear giant ASICS makes a bold retail entry in India with its first COCO store launch featuring Bollywood star Sara Ali Khan at Noida's DLF Mall of India.
Noise: From Startup to India's #1 Smartwatch Brand
Discover how Noise Unplugged transformed from a small startup into India's dominant smartwatch force, revolutionizing the wearable tech landscape with homegrown innovation.
MMA Global Rebrands as Marketing Media Alliance
Discover how MMA Global's transformation into Marketing Media Alliance revolutionizes value creation for marketers with enhanced resources and global insights.
AI Virtual Influencers Stealing Brand Deals from Humans
Discover how AI-generated virtual influencers are revolutionizing social media marketing, securing major brand partnerships, and challenging human content creators in the digital space.
Parineeti Chopra's Luxury Achaar Brand Launch
Bollywood star Parineeti Chopra unveils her premium pickle brand, So Good So Pickled, featuring artisanal recipes and health-conscious ingredients. Discover how she's revolutionizing the traditional Indian condiment.
Lauren Kyle: Building Lifestyle Empire with Connor McDavid
Discover how Lauren Kyle transformed her life with hockey superstar Connor McDavid into a booming fashion and lifestyle brand that's taking the world by storm.
Pokimane's $25M Empire: Twitch Queen's 2025 Fortune
Discover how Imane 'Pokimane' Anys transformed from gaming streamer to business mogul with massive Twitch earnings, lucrative brand deals, and strategic investments.
Handyman's wife finds Hermès heir's lost $15bn fortune
In an unbelievable twist of fate, the wife of a handyman helped a Hermès heir discover he'd lost access to a staggering $15 billion inheritance. This incredible story reveals how ordinary lives intersected with one of fashion's greatest fortunes.
Sreeleela: Diwali 2025's Firecracker Queen
As Diwali 2025 approaches, actress Sreeleela maintains her explosive popularity as the nation's top choice for firecracker brand endorsements. Discover why brands continue to bet big on the young star.
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