OTT Dominates 39% Screen Time, Netflix Leads: TOI Habit Index
The TOI Habit Index 2025 reveals OTT is India's entertainment king with 39% screen time. Yet, 55% of users now seek mindful consumption to combat digital fatigue. Explore the full data.
Category : Search result: AIgenerated content India
AI YouTube Channel in India Earns Tens of Crores Annually
An Indian YouTube channel, Bandar Apna Dost, built on AI-generated videos earns ~₹35 crore yearly. A study reveals the rise of 'AI slop' and its impact on content creation. Read more.
Govt Issues Ultimatum to Social Media on Unlawful Content
The Indian government warns social media platforms to remove unlawful and obscene content immediately or face legal consequences under IT Rules 2021. Read the full details.
India's AI YouTube Channel Earns $4.25M, Tops Global List
An Indian YouTube channel using AI-generated content, Bandar Apna Dost, has earned over $4.25 million and garnered 2.07 billion views, topping a global report on 'AI slop' channels. Discover how it's reshaping digital content creation.
Govt Warns Social Media Over Explicit Content Reporting
India's Meity warns Meta, Google, others of legal action for poor reporting of sexually explicit material. Non-compliance could strip platforms of legal immunity. Read the full advisory details.
Indian TV Market Grows to $18.1B Despite OTT Rise
India's television industry thrives, projected to reach $18.1B by 2029. Shared viewing, affordable packs, and regional content keep TV relevant alongside OTT. Discover the unique factors driving growth.
India's OnlyFans Spending Soars 40% to $130M
India emerges as OnlyFans' 2nd largest APAC market with $130M spending, driven by massive user base. Discover the key growth drivers and global rankings.
Study: Firm-Created Content Drives Brand Engagement, Not UGC
A new Goa Institute of Management study reveals high-quality firm-generated social media content builds brand equity and engagement, while user-generated content quality has no direct impact. Learn the key insights for digital strategy.
Goa Study: Brand Content Beats UGC for Engagement
A new study by Goa Institute of Management reveals high-quality firm-generated content builds brand equity and drives social media engagement, while user-generated content quality has no direct impact. Learn key insights for digital strategy.
Why Indian OTT Platforms Are Moving Away From Original Content
As OTT platforms expand in India, a focus on franchises and TV-inspired formats is leading to fewer standout originals. Experts cite the 'Smart TV Effect' and algorithmic decisions. Read more.
Sophie Rain's $43.4M OnlyFans Income Stuns Internet
Social media influencer Sophie Rain reveals earning $43.4 million on OnlyFans in a year, sparking viral debate as her income surpasses NBA star Jayson Tatum's salary.
Creator Sophie Rain's $82M Earnings & Hidden Struggles
20-year-old creator Sophie Rain reveals earning $82 million in 18 months, surpassing LeBron James. But her journey was tougher than a 9-to-5 job. Read her full story.
India's Creator Economy: 10 Key Trends for 2026
India's creator economy, influencing $350-400B in spending, is set for strategic maturity in 2026. Explore 10 trends from commerce to legal contracts shaping its $1T future. Read more.
China files WTO complaint against India's solar, IT policies
China initiates WTO dispute against India, alleging discriminatory support for domestic solar and IT goods. Consultations sought; trade deficit widens to $99.2 billion. Read the full story.
India's Podcast Paradox: Listeners Grow, Ads Don't
India's podcast audience is set to hit 267 million by 2029, but ad revenue lags. Discover why YouTube dominates and celebrity shows get all the ads. Read the full analysis.
DDG Defends YouTube as Real Work in Street Debate
Rapper DDG calmly schooled a stranger who doubted if streaming is a real job. The viral encounter highlights the ongoing debate around digital careers. Watch how he defended his multi-million dollar success.
How Hyperlocal Creators Are Driving India's Digital Ad Boom
Social media giants like Snapchat and ShareChat are shifting focus to regional creators in Tier 2+ cities to boost engagement and ad revenue. Discover why hyperlocal content is the future of digital marketing in India.
India's Deepfake Challenge: The Case for Smart Regulation
India's proposed deepfake rules risk stifling free speech and innovation. Experts argue for a balanced approach focusing on user awareness and provenance, not platform policing. Learn why smart regulation is key.
Google's Gemini App Now Detects AI-Generated Content
Google launches content transparency tools in Gemini app to help users identify AI-generated videos and images using SynthID watermarking. Learn the simple verification steps.
Instagram cuts hashtag limit from 30 to just 5 per post
Instagram has drastically reduced its hashtag limit to just five per post, a major shift to combat spam and improve content discovery. Learn what this means for your reach and strategy.
Bela Bajaria: The Power Behind Netflix's Content Slate
Discover the journey of Bela Bajaria, Netflix's Chief Content Officer, from beauty pageants to shaping global hits like Stranger Things and Bridgerton. Learn how her leadership influences what you stream.
Indian Gen Z Embraces Translated YouTube Content
A new YouTube report reveals a massive shift in India's digital habits, with 3 in 4 Gen Z users consuming translated or dubbed videos. Discover how creators like MrBeast are breaking language barriers.
Sreeleela Confirms Legal Steps Over AI-Generated Morphed Content
Actress Sreeleela addresses explicit AI-generated fake images linked to her online. She confirms legal action and calls for responsibility on social media, highlighting the human cost of digital abuse.
'Slop' is 2025 Word of the Year, Defining AI-Generated Junk
Merriam-Webster names 'slop' the 2025 Word of the Year, highlighting the surge of low-quality AI content flooding social media, workplaces, and kids' platforms. Discover the impact.
OTT Platforms Exempt from CBFC, Regulated Under IT Rules
Union Minister Dr L Murugan clarifies OTT content will not be certified by CBFC. Platforms must follow IT Rules 2021 Code of Ethics. Discover the new three-tier grievance system and industry growth figures.
YouTube vs Textbooks: Indian Students' Learning Dilemma
A new study reveals 73% of Indian students prefer YouTube over textbooks for learning. Explore the pros, cons, and the future of hybrid education models in India.
Sudha Murty: Set Rules for Kids' Safety on Social Media
Rajya Sabha MP Sudha Murty calls for government guidelines to shield children from being turned into online content, highlighting risks to privacy and mental well-being. Join the crucial conversation.
Bengaluru man's viral video on quitting boring job
Aanshul Uthaiah, 22, quit his full-time job in Bengaluru to pursue content creation. His honest viral Instagram video about hating his work resonated with thousands. Read his story and the internet's reaction.
Meet India's Unique Chess Enthusiasts: Their Inspiring Stories
Discover the stories of five unique Indian chess enthusiasts - a corporate honcho, a chocolatier, a filmmaker, a content creator, and a superfan - who are redefining fandom and fueling their passions through the game. Read their inspiring journeys.
Streaming Apps Prioritize Watch Time Over Subscriber Count
Indian OTT platforms now value user engagement and watch time as paid subscriptions plateau. Learn how AVoD plans and regional content are shaping the new strategy.
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