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Gen Z Beauty Rules: 9 Lessons India is Learning

Move over fairness creams! India's Gen Z is redefining beauty with skin-first routines, ingredient literacy & honest self-expression. Discover 9 actionable lessons to transform your approach.

True Colors Launches Iconic Nail Polish Combo Sets

True Colors introduces its iconic 'Paradise Touch' and 'Shade of Shine' nail polish combo sets. Discover vibrant, long-lasting colors perfect for any occasion. Shop the new collection now!

Nykaa pilots Glam Pass loyalty program to retain shoppers

Nykaa introduces Glam Pass, a brand-specific loyalty program offering discounts to boost repeat purchases. This move comes as competition in India's online beauty retail market intensifies from Amazon, Flipkart, and quick-commerce apps.

Marvelous Mrs India Season 3 Concludes in Royal Udaipur

Marvelous Mrs India Season 3 culminated in Udaipur, crowning winners in three categories. The pageant celebrated married women's beauty, courage, and transformative journeys. Discover the inspiring stories!

5 Beauty Trends to Dump Before 2026

As 2025 ends, we're officially cancelling these 5 beauty trends, from unsustainable skincare routines to harmful dupe culture. Get ready for a smarter beauty approach in 2026.

Mrs Maharashtra 2025: A Legacy of Empowerment

Mrs Maharashtra 2025 pageant celebrates married women's elegance & empowerment. Discover the legacy, categories, and how to apply for this prestigious title. Apply now!

Top Christmas Nail Art Designs for a Festive Look

Move beyond basic outfits this Christmas. Discover elegant and trendy nail art designs, from Winter Wonderland to Coquette styles, perfect for Indian celebrations. Get inspired to shine!

Combat Child Body Image Issues: A Parent's Guide

In an age of social media & impossible beauty ideals, children face early body insecurities. Learn how parents can foster self-worth, open dialogue, and resilience against harmful comparisons.

WOW Skin Science's Struggle in the Beauty Market

WOW Skin Science, once a leader in India's naturals boom, faces revenue decline as consumers shift to science-backed actives. The brand is now reformulating to blend naturals with actives in a bid for a comeback.

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