Amazon plans to build the country's largest delivery-in-minutes network by expanding its ultra-fast service, Amazon Now, to more than 300 cities across India, CEO Andy Jassy announced during a visit to a micro-fulfillment center in Mumbai on June 24, 2026. The expansion aims to scale up specialized fulfillment infrastructure to offer tens of thousands of products delivered within minutes or a few hours.
Fastest-Growing Ecommerce Unit in India
Jassy highlighted the rapid growth of the micro-fulfillment model, stating, "It's our fastest-growing ecommerce business unit in India and we're expanding to 300+ cities as part of our plan to build the country's largest delivery-in-minutes network. And what we've learned building it here is now helping us scale it across the U.S. and around the world." According to a company statement, order volumes for the service doubled every quarter since its official launch. The service is currently available to over 50 million customers across 15 metro and non-metro cities, including Bengaluru, Delhi-NCR, Mumbai, Pune, Hyderabad, Amritsar, and Kochi.
Customer Adoption and Shopping Behavior
"Great to be in India and visit an Amazon Now micro-fulfillment center in one of the busiest areas of Mumbai," Jassy stated on X. "The things you need quickly--groceries, shampoo, baby products, and more--get picked and delivered just minutes after ordered. Customers are loving it... Prime members triple their shopping frequency once they start using it, and we've seen orders double every quarter since launch."
The company plans to increase its network of micro-fulfillment centers and urban fulfillment centers to accommodate a broader selection of daily essentials. The expanded inventory will include groceries, fresh produce, frozen food, personal care items, fashion, beauty products, small appliances, and home utilities. Aside from ultra-fast deliveries, the infrastructure upgrade will support the delivery of one million products within the same day and four million products by the next day.
Launch of 'Sammaan' Welfare Program for Delivery Associates
Alongside the logistics expansion, the company announced 'Sammaan', a dedicated welfare program for tens of thousands of delivery associates within its Indian logistics network. The initiative receives funding from a recently announced USD 300 million investment allocated for operations and associate well-being. The program includes educational scholarships for the children of associates, financial inclusion programs, comprehensive insurance coverage, and on-road safety measures.
"Amazon Now is the fastest-growing ecommerce business unit in Amazon India's history with orders having doubled every quarter since launch," Samir Kumar, Country Manager, Amazon India, said in a statement. "We are seeing a great response from customers. We have further accelerated our expansion and will offer ultra-fast deliveries to customers in over 300 cities of India."
Expansion of Ashray Rest Centers
The welfare program also outlines the expansion of air-conditioned 'Ashray' rest centers to 250 locations across the country this year. These rest facilities remain open to any delivery driver in the logistics industry, regardless of their company affiliation. "None of this is possible without our delivery associates who are at the heart of our ecommerce and quick commerce business, and I am excited as we launch 'Sammaan', a dedicated program focused on delivery associate welfare," Kumar stated. "It is our promise that as we grow faster, the people powering that speed grow with us, with better health and wellness, education support for their families, and a safer working environment every day."
