Bisleri International Partners with HSBC Rugby Premier League
Bisleri International, India's leading packaged drinking water company, has entered into a three-year agreement with the HSBC Rugby Premier League (RPL) as the league's Official Hydration Partner. The partnership, announced on June 26, 2026, will cover hydration needs for both national and international men's and women's players across the next three seasons, starting with Season 2.
Strengthening Presence in Indian Sports
This collaboration reinforces Bisleri's commitment to athlete wellness and consumer engagement through high-impact sporting ecosystems. The HSBC Rugby Premier League, launched by GMR Sports alongside Rugby India, has quickly become a key driver for rugby's growth in India. The league expanded this year by introducing women's franchises in Hyderabad. The partnership includes digital-first campaigns, on-ground activations, enhanced in-stadium experiences, and community-led initiatives to boost fan engagement and league reach.
Quotes from Key Executives
Tushar Malhotra, Director of Sales & Marketing at Bisleri International, stated, "We are proud to partner with the HSBC Rugby Premier League at an exciting phase of its growth. Over the next three years, we look forward to supporting both men's and women's players while contributing to the development of rugby in India." He added that the partnership offers an opportunity to strengthen Bisleri's association with Indian sport and highlight the importance of hydration and athlete wellness.
Sujoy Ganguly, CMO of GMR Sports, said, "As we look ahead to building RPL over the long term, it is essential for us to align with partners who bring both credibility and a deep understanding of athlete needs. Bisleri's legacy and expertise in this space ensure that we can consistently deliver high standards of support to players, including the expanding pool of women athletes." He emphasized the shared commitment to strengthening rugby's foundation in India and creating an environment where athletes can thrive.
Season 2 and Beyond
With squads finalized, Season 2 of the HSBC Rugby Premier League is expected to be one of its largest editions. Bisleri will support athlete hydration and wellness while reinforcing its presence in high-performance sports environments. The company has a legacy of over 50 years and operates 128 plants with a distribution network of more than 6,000 distributors and 7,500 trucks across India and the UAE. Bisleri follows a rigorous 114-quality-test process and 10-stage purification for its packaged drinking water.
About Bisleri International
Bisleri International is one of India's largest premium beverage businesses, offering products like Vedica Himalayan Spring Water and carbonated drinks such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop, and Bisleri Soda. Its D2C platform, Bisleri@Doorstep, ensures safe and uninterrupted supply. The company's Sustainability 2.0 initiative, the Bisleri Greener Promise, focuses on recycling, water conservation, and sustainability.
