Compass Unveils NodGuard to Help Enterprises Comply with DPDP Act
Compass, a marketing infrastructure company based in Bengaluru, announced the launch of NodGuard, a consent infrastructure product designed to help Indian enterprises prepare for the enforcement of the Digital Personal Data Protection Act (DPDP). The product captures DPDP-compliant consent in 23 Indian languages and enforces it across multiple marketing channels, including email, SMS, WhatsApp, CRM, CDP, and Conversion APIs. NodGuard also enables consent-verified attribution and generates tamper-proof audit evidence for regulatory submissions.
Quick Deployment Without Architectural Changes
NodGuard can be deployed in 30 minutes by wrapping existing marketing stacks, requiring no architectural changes. According to Adittya Joshi, Co-founder of Compass, "Most enterprises have consent capture and marketing execution, but nothing connecting the two. When a user withdraws consent, the marketing stack does not know. NodGuard is the enforcement layer between capture and execution."
The CORE Framework: Consent, Orchestration, Resolution, Evidence
NodGuard operates on the CORE framework: Consent (capture in 23 languages), Orchestration (enforcement across channels), Resolution (consent-verified attribution), and Evidence (tamper-proof audit ledger). The product is designed with a fail-safe architecture; if any component fails, the default behavior is to block data processing rather than allow it.
DPDP Enforcement and Compliance Challenges
DPDP enforcement is set to begin in November 2026, with penalties of up to ₹250 crore for non-compliance. Industry estimates indicate that fewer than 15% of Indian enterprises have infrastructure capable of enforcing consent decisions across their full marketing stack. NodGuard aims to bridge this gap by providing a centralized consent enforcement layer.
Compass is a marketing infrastructure company building products at the intersection of marketing performance and data compliance. Founded in Bengaluru, it develops infrastructure to help brands market effectively, measure accurately, and stay compliant under India's evolving regulatory environment. NodGuard is its first product, with additional products in development across marketing intelligence, feed management, and local marketing infrastructure.
