Google on Thursday announced a suite of new advertising solutions powered by its Gemini AI model, specifically designed for Indian businesses. The tools, unveiled at Google Marketing Live 2026, aim to help companies improve customer engagement, measure marketing performance more effectively, and adapt to changing consumer behaviour across Search and YouTube.
Key AI-powered features for customer acquisition and campaign planning
The new offerings include Business Agent for Leads, an AI-powered tool available in beta in India that allows consumers to interact with a business directly through its advertisement. This feature can answer customer queries in real time and qualify potential leads before they reach sales teams. Google said education technology company UpGrad is testing the solution to improve lead generation by engaging prospective students around the clock.
Another major introduction is YouTube BrandStack, an advertising solution conceptualised and built in India that combines campaign planning, buying, and measurement into a single platform. Google also announced AI Max for Shopping, AI Brief, new Demand Gen features, and AI-powered creative and measurement tools aimed at helping advertisers make better use of first-party data and improve campaign performance.
Moving beyond automation to marketing intelligence
Roma Datta Chobey, Managing Director, Connected Consumer Commerce, Google India, said: “Gemini is now the engine accelerating growth for our customers across our ads products as we move beyond marketing automation to marketing intelligence, setting the stage for the agentic era where AI acts as a true strategic growth partner.”
Google said its products are evolving from automation tools into AI-driven business assistants that can offer recommendations across Google Ads, Analytics, and Merchant Center. It is also introducing new Merchant Center features to help businesses understand how their products perform across Google’s AI-powered search experiences, as consumer discovery becomes increasingly conversational.
Impact on businesses of all sizes
For businesses, the rollout could make it easier to personalise marketing campaigns, improve customer acquisition, and measure returns on advertising investments as AI becomes more deeply integrated into digital commerce. The tools are expected to help companies of different sizes automate routine marketing tasks while improving the quality of customer interactions and campaign outcomes.
