NBC Bearings, the flagship brand of National Engineering Industries Ltd. (NEI), a CKA Birla Group company, launched its new Low Noise, Low Vibration Electric Motor Quality (EMQ) Bearings at Mogen Expo in Bangalore on July 11, 2026. The bearings are engineered for electric motors, electric vehicles (EVs), and precision equipment to deliver quieter, smoother, and longer-lasting performance.
Product Unveiled by Industry Leaders
The product was unveiled by Dr. G. M. Ramachandran, Chief Executive Officer of LEDL, and Mr. Sachin Singh Kushwaha, Vice President of Quality at Ather. This launch marks a significant advancement in bearing technology for the fast-growing electric motor, EV, and precision equipment industries.
Designed for Noise-Sensitive Applications
The new EMQ bearing range is designed for noise-sensitive applications, enabling machines to operate with significantly lower vibration and sound levels. Engineered with optimised internal geometry, precision-finished raceways, and advanced low-noise lubrication, the bearings deliver stable, smooth, and long-lasting performance. Under standard test conditions, the EMQ range has demonstrated a significant reduction in noise and vibration, helping improve motor efficiency, operating comfort, and overall equipment reliability.
Addressing Industry Challenges
As electric motors, EVs, home appliances, and precision industrial equipment continue to evolve, manufacturers face increasing pressure to reduce operational noise and vibration without compromising speed, durability, or efficiency. Conventional bearings often struggle to meet demanding NVH (Noise, Vibration, and Harshness) requirements, leading to higher vibration, increased wear, reduced service life, and greater maintenance costs. The rapid transition towards electrification and automation has made low noise and low vibration performance a critical engineering requirement, driving demand for purpose-built bearings.
Executive Insights
Speaking on the launch, Rajesh Premchandran, Chief Sales and Marketing Officer of NBC Bearings, said, "The electric motor industry has long faced a critical engineering challenge: delivering higher speeds and greater efficiency while meeting the growing demand for quieter and smoother operation. NBC Bearings' EMQ bearings are designed to address this challenge at its source. Engineered with optimised internal geometry, superior surface finishes, and advanced low noise lubrication, EMQ bearings significantly reduce noise and vibration at the raceway level, enhancing motor performance without compromising efficiency."
Premchandran added, "Our EMQ bearings have demonstrated a significant reduction in noise and vibration, enabling manufacturers to meet increasingly stringent NVH requirements while enhancing product quality and user experience. They represent a significant advancement for electric motor manufacturers by delivering quieter operation without sacrificing speed, service life, or reliability, while addressing one of the industry's most persistent engineering challenges."
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