ORA Group has announced its strategic entry into the integrated township and plotted development sector through ORA Land, a dedicated land development vertical. The company's first project, named BluBay, is located in Karjat, a rapidly growing real estate destination within the Mumbai Metropolitan Region (MMR). The development aims to redefine land ownership by combining modern infrastructure, lifestyle amenities, and sustainable living.
Strategic Expansion into Land Development
ORA Group's diversification into land development marks a significant milestone in its growth journey. BluBay by ORA Land is envisioned as a large-scale, thoughtfully planned community. The project is designed to offer well-demarcated residential plots complemented by robust infrastructure, landscaped open spaces, recreational zones, wellness-focused amenities, and community-centric facilities.
Karjat has emerged as one of the most sought-after real estate destinations within MMR, driven by transformational infrastructure projects, enhanced connectivity, and increasing demand for nature-led living environments. The region has witnessed growing interest from both end-users and investors seeking long-term value appreciation alongside an improved quality of life.
Vision for a Landmark Community
Unnati Varma, Director of ORA Land by ORA Group, commented on the launch: "Our foray into integrated township and plotted developments marks a natural evolution of ORA Group's real estate vision. Karjat offers a unique combination of connectivity, natural beauty, and long-term growth potential, making it the ideal destination for our first project in this segment. With BluBay, we are creating far more than a plotted development—we are building a thoughtfully planned lifestyle destination anchored by a crystal-clear lagoon, expansive open spaces, wellness and recreational experiences, and world-class design."
BluBay is being developed in collaboration with Morphogenesis, one of India's most awarded architecture firms and among the world's Top 100 architectural practices. The project also leverages Fluidra's global expertise in delivering iconic lagoon experiences, bringing an international standard of living to the MMR region.
Suryakumar Yadav as Brand Ambassador
Indian cricket star Suryakumar Yadav has been announced as the Brand Ambassador for BluBay. The association follows a series of social media posts by the cricketer that generated widespread curiosity around the concept of #T60Life. Starting with a post on May 26, "Hey Guys, I'm stepping into something bigger. A new chapter. At a different pace. It's called the #T60Life. Stay Tuned!", and a teaser video on June 12, the campaign built anticipation around a lifestyle extending beyond conventional urban living.
The collaboration reflects a shared vision of embracing balance, wellness, and meaningful living experiences. It reinforces BluBay's positioning as a destination that integrates nature, recreation, community living, and long-term wealth creation within one of MMR's most promising growth corridors.
Karjat's Growing Appeal
Over the past few years, Karjat has steadily transformed into a preferred destination for residential and second-home investments. Improved rail and road connectivity, proximity to Mumbai, Navi Mumbai, and Pune, and major infrastructure projects have enhanced its attractiveness. Changing consumer preferences have accelerated demand for spacious, wellness-oriented environments, resulting in strong traction for plotted developments and integrated communities.
ORA Land's entry aligns with ORA Group's long-term vision of unlocking the potential of strategically located land parcels and transforming them into organized, future-ready destinations. The company aims to create vibrant communities that cater to the evolving aspirations of modern homebuyers while contributing to regional growth.
Future Plans
Looking ahead, ORA Land plans to actively explore opportunities across emerging growth corridors in Maharashtra and other strategic markets. With a focus on quality development, innovation, and long-term value creation, the company is committed to building destinations that enhance lifestyles and create enduring value for customers, investors, and stakeholders.
