Reliance Broadcast Network Limited Unveils ONE BIG WORLD
Reliance Broadcast Network Limited (RBNL) announced on July 11, 2026, the official launch of ONE BIG WORLD, a converged media and entertainment ecosystem built on the legacy of BIG FM. The platform is designed as a fully integrated network spanning physical and digital touchpoints, operating from a 60,000 sq. ft. facility in Noida.
ONE BIG WORLD reaches more than 500 million monthly users through 67 BIG FM radio stations, BIG News Network, 100 million+ lifetime BIG LIVE users, 20 million+ social media reach, and 5,000+ transit BIG DOOH screens across 75+ cities. The launch includes expansion into hyperlocal, vernacular digital, and experiential sectors with new verticals: BIG FM One, BIG Experiences, and BIG Vibe.
Strategic Shift from Radio to Unified Ecosystem
Sahil Mangla, Chairman of RBNL, stated: "For nearly two decades, BIG FM has built deep-rooted trust, hyperlocal relevance, and an unmatched emotional connection with Indian audiences. ONE BIG WORLD is our strategic response to the evolving, non-linear consumer journey. It transforms Reliance Broadcast from a radio broadcaster into an indispensable daily companion — seamlessly integrating radio, news, digital, DOOH, and live experiences into one cohesive, AI-powered ecosystem. Backed by marquee investors and leading business groups, this marks a bold new chapter in building India's most progressive, connected, and trust-backed media powerhouse."
Ashit Kukian, CEO of RBNL, added: "With ONE BIG WORLD, we are unlocking a new dimension of value for consumers and advertising partners. Brands no longer need to piece together fragmented campaigns. We offer robust, 360-degree, in-house solutions — from content creation to multi-channel distribution and on-ground activations across Radio, News, Digital, DOOH, and experiential platforms. This unified approach delivers deeper engagement, greater scale, and measurable business outcomes with real ROI."
Three Strategic Pillars of ONE BIG WORLD
ONE BIG WORLD is built on three strategic pillars: Foundation Pillars, Digital & Product Frontiers, and Experiential & Live Verticals.
Foundation Pillars
BIG FM remains India's largest single-brand FM network with 67 stations reaching 340 million+ listeners across 1,900+ towns and 1.2 lakh+ villages. It now extends into digital-first video content with Video Radio Jockeys (VRJs). BIG News Network is a social and digital-first broadcast news platform, with plans for additional regional channels and a dedicated business news channel this year. BIG DOOH comprises a transit-led digital out-of-home network with 5,000+ premium screens, evolving into a programmatic platform for measurable visibility.
Digital & Product Frontiers
BIG FM ONE is the flagship tech and AI-driven digital destination offering vernacular, hyperlocal, short and long-format audio-video content, community spaces, interactive formats, intelligent personalization, and integrated commerce with global streaming ambitions. BIG LIVE, the established digital engagement hub, has 100 million+ lifetime users and features interactive formats like 'Ask RJ' and 'BIG FM Ke Pandit Ji'. BIG Social Connect reaches 20 million+ users and plans to expand with over 100 new handles across categories.
Experiential & Live Verticals
BIG Vibe is a youth-centric live entertainment vertical targeting nightlife, artist tours, and premium venue partnerships. BIG Concerts & IPs builds on successful concerts featuring artists like Papon, Javed Ali, Harshdeep Kaur, and Salman Ali, scaling multi-city tours, awards (BIG Impact Awards, BIG Marathi Entertainment Awards), expos, carnivals, and fests (BIG Dream Makers, BIG Auto Expo, BIG Family Fest). BIG Experiences is a specialized MICE and enterprise experiential vertical focusing on high-value IP creation, brand launches, and corporate engagements.
Impact and Future Outlook
The launch addresses the fragmented media landscape where audiences consume content across platforms and advertisers seek integrated partners. Through ONE BIG WORLD's strong pipeline, dedicated leadership, and continued expansion, RBNL aims to establish one of India's most comprehensive, future-ready, and innovation-led media and entertainment ecosystems.
About Reliance Broadcast Network Limited: RBNL, a wholly owned subsidiary of Sapphire Media Limited, is a content and technology-oriented media and entertainment company. It integrates BIG FM, BIG News Network, BIG DOOH, BIG LIVE, BIG FM One, BIG Experiences, and BIG Vibe to create data-driven connections between audiences and brands. RBNL has been recognized at platforms including the ABBYS, E4M Golden Mikes, ACEF, and India Radio Forum.
