The Hong Kong Tourism Board (HKTB) has launched the 'Hong Kong Summer Fun' campaign, a citywide celebration featuring festivals, family attractions, sporting spectacles, and limited-time offers. The initiative runs through August 31, 2026, and includes the 'Summer Deals' programme, offering rewards and savings across attraction offers, transport discounts, shopping rewards, and dining perks.
Unlock Hundreds of Thousands of Deals Across the City All Summer Long
In partnership with Trip.com Group, HKTB is launching more than HK USD 20 million worth of offers across 19 attractions and three transport operators. From now until August 31, eligible visitors who book a participating Hong Kong hotel stay through Trip.com for the period from July 1 to September 14, with a single transaction of HK USD 1,500 or above, can unlock a 'Summer Getaway Pack' featuring one attraction and one transport discount of up to 50 percent off. Rewards drop in two summer waves on June 15 and July 14 on a first-come, first-served basis.
Some highlighted participating experiences in the first wave include: up to 50% off on Roundtrip Standard Cable Car Ticket by Ngong Ping 360; up to 50% off on Essential Ticket by Big Bus Tours; and 30% off on Sha Tin Racecourse & Happy Valley Racecourse F&B Experience + Guided Tour by The Hong Kong Jockey Club.
Collect Multiple Rewards Throughout Your Stay in Town
From July 1 to August 31, visitors can access 'Summer Instant Rewards' through a collaboration with AlipayHK, Alipay and Alipay+. By leveraging Alipay+'s international partner e-wallet user base, visitors can scan designated QR codes at nearly 100 participating shopping malls across the city to receive random spending rewards of up to HK USD 500 or RMB500. Participating malls include Central Market, Festival Walk, Hysan Place, ifc mall, Hong Kong International Airport, K11, Mira Place, New Town Plaza, Olympian City, Peak Galleria, SOGO, Stanley Plaza, Times Square, Windsor House, and more.
In addition, more than 150 exciting merchant offers will be available across participating malls. Highlights include: AIRSIDE - Admission Ticket to the 'The Cha Chaan Teng Codex -- Tales of Invisible Designs' exhibition; Central Market - Redeem a premium butterfly pastry gift box for HK USD 58 upon spending HK USD 200 or above at Imperial Patisserie; Festival Walk - Enjoy a buy-one-get-one-free ice rink offer at Glacier and complimentary 2D movie tickets at Festival Grand Cinema; MegaBox - Enjoy an extra 30% off at the i.t Outlet; Mira Place - Enjoy HK USD 100 off upon spending HK USD 400 at Mira Dining; Nina Mall - Enjoy bonus gaming tokens, with HK USD 200 purchase receiving an additional HK USD 140 at Jumping Gym; The Peak - Enjoy 15% off all regular-priced menu items at Bubba Gump; T Town / Kai Tin Shopping Centre / Temple Mall / Lok Fu Plaza - Enjoy HK USD 100 off upon spending HK USD 500 at SKECHERS.
All offers are open to both local residents and visitors. Additionally, visitors can enjoy a citywide collection of shopping and dining offers delivered in partnership with the Quality Tourism Services Association (QTSA) and the Hong Kong Retail Management Association (HKRMA), with buy-one-get-one free offers and some hot picks from HK USD 1 or HK USD 10 at various merchants. Rewards are on a first-come, first-served basis. Some rewards are limited to registered users on Discover Hong Kong one-stop travel information platform.
Highlighted rewards include: Buy 1 Get 1 Free Black Pearl Tasting Menu at Chinesology (original price HK USD 3,054); Buy 1 Get 1 Chef's signature Tasting Set at restaurants under Lubuds group, including Sushi Zushi & Toriten (original price HK USD 588 for one); HK USD 1 for a selected flavor of Abalone Bites (12 pcs) at On Kee (original price HK USD 99); HK USD 1 for a Winter Melon Pastry (Wife Cake) at Kee Wah Bakery (original price HK USD 12); HK USD 10 for BBQ Pork with Egg and Rice at Men Wah Bing Teng (original price HK USD 72); HK USD 10 for Big Mac at McDonald's (original price from HK USD 25.5).
Dive into a Packed Programme of Events Throughout the City
Alongside the 'Summer Deals,' visitors can look forward to a packed programme of exciting events, dragon boat thrills and summer festivities.
Sun Life Hong Kong International Dragon Boat Festival
From June 19 to July 1, 2026, at Tsim Sha Tsui promenade, the 'Sun Life Hong Kong International Dragon Boat Festival' kicks off the season. The 50th-anniversary edition of the 'Sun Life Hong Kong International Dragon Boat Races' will take place on June 27-28, with more than 220 teams from 16 countries and regions competing across 21 races in Victoria Harbour. The celebration expands into a 13-day festival with a Dragon Boat Food Lane, themed photo spots, a 22-metre traditional wooden dragon boat, and intangible cultural heritage workshops.
Pixar Summer Fest at Hong Kong Disneyland Resort
From June 12 to August 31, 2026, Hong Kong Disneyland Resort invites guests into its first-ever 'Pixar Summer Fest,' featuring the all-new 'Pixar Pals Spectacular,' an eight-minute nighttime experience combining glowing drones, shimmering fountains, projections, and giant inflatables. Guests can also enjoy the returning 'Pixar Water Play Street Party!', the park's largest-ever 'Friendtastic!' parade, and meet characters from Toy Story, Inside Out, Turning Red, Coco and more.
Pandastic Summer Birthday Celebration at Ocean Park Hong Kong
From June 26 to August 31, 2026, Ocean Park's giant panda twins, Elder Sister Jia Jia and Little Brother De De, turn two, joined by parents Ying Ying and Le Le, and An An and Ke Ke. Visitors can snap photos with giant installations and visit the Pandastic happy moment zone.
Design Ah! Exhibition at M+
From June 27, 2026 to January 10, 2027, the 'Design Ah! Experience the Wonder of Everyday Design' exhibition opens at M+, exploring hidden design behind everyday actions through hands-on games, interactive installations, and immersive audiovisual environments.
Bubble Planet Hong Kong
From June 29, 2026, Bubble Planet makes its Hong Kong debut at Kai Tak Cruise Terminal, featuring digital art, optical illusions, virtual reality experiences, and multi-sensory installations.
Hong Kong Football Festival 2026
From July 31 to August 5, 2026, at Kai Tak Stadium, the Hong Kong Football Festival returns with four European clubs: Manchester City, FC Internazionale Milano, Chelsea FC and Juventus. Two blockbuster fixtures will take place at the 50,000-seat venue, with open training sessions for Manchester City and Chelsea.
According to the Hong Kong Tourism Board, the campaign aims to consolidate Hong Kong's position as a unique, world-class destination.
