Switrus Holidays Announces Expansion into Asia with New Brand
Switrus Holidays has officially launched Switrus Asia, a dedicated brand for Asian destinations, marking the company's first major expansion beyond its Europe-focused group tour operations. The move comes in August 2026, responding to the growing popularity of Asian travel among Indian tourists.
The company has organized over 1,200 Europe group tours and served more than 45,000 travelers over the past thirteen years. Switrus has built a strong customer base across Kerala, Tamil Nadu, Karnataka, Telangana, Maharashtra, Gujarat, West Bengal, and Delhi.
Initial Focus on Key Asian Destinations
In its initial phase, Switrus Asia will focus on destinations including Japan, China, Singapore, Malaysia, South Korea, Vietnam, Bali, and Thailand. The company plans to extend its proven Europe group tour model to these Asian destinations, offering comprehensive group tour packages, professional tour management, structured itineraries, and services designed specifically for Indian travelers.
Switrus currently operates Europe group tours for travelers from several Indian states and has expanded its operational network across major Indian cities and international markets, including Germany.
Company Vision and Future Plans
"We aim to extend the trust, expertise, and operational experience we have built in European tourism to the Asian travel segment. Through Switrus Asia, our goal is to deliver high-quality international travel experiences to a wider range of Indian travelers," said Shabitha Abubacker, COO of Switrus Holidays.
The company has announced that details regarding Switrus Asia's initial group departures, annual travel calendar, and special launch offers will be revealed in the coming weeks. For more information, visit switrus.com.
