Dainik Bhaskar has launched a Seed Paper Edition that embeds seeds directly into the newspaper, enabling readers to plant it after reading. This initiative, part of the Ek Ped Ek Zindagi (One Tree, One Life) campaign, aims to turn an everyday product into an environmental tool on a massive scale.
How the Seed Paper Works
Using a special technology, seeds are integrated into the newspaper's paper fibers. Once a reader is done with the newspaper, they can plant it in soil, water it, and watch the seeds germinate into plants. This transforms the act of reading into an opportunity for reforestation.
Scale and Impact of the Campaign
The initiative is notable for its scale. By embedding seeds into millions of copies, Dainik Bhaskar brings seeds directly into households across its readership. This year, the Ek Ped Ek Zindagi campaign has pledged to facilitate the plantation of 75 lakh (7.5 million) trees nationwide. The campaign encourages citizens to plant and nurture trees, fostering a deeper connection with nature.
Statement from Dainik Bhaskar Leadership
Girish Agarwal, Director of Dainik Bhaskar Group, said, "Meaningful change begins when simple actions become collective habits. Through our Seed Paper Edition, we have reimagined the newspaper as a medium not just for information, but also for environmental action. By placing seeds directly into the hands of millions of readers, we hope to inspire participation at scale and contribute towards building a greener and more sustainable future."
How Readers Can Participate
Readers are invited to plant the saplings from the seed paper and share their photos at the campaign's website, ekpedekzindagi.com, to become part of the collective effort for a greener India.
About Dainik Bhaskar Group
Dainik Bhaskar Group is a leading media conglomerate with presence across print, radio, and digital platforms. It reaches 14 states in four languages: Hindi, Gujarati, Marathi, and English. With a readership of 14 crore (140 million) across print, digital, and social platforms, the group is a prominent player in Indian media. Its flagship publication, Dainik Bhaskar, is India's No.1 newspaper and the world's third-largest newspaper by circulation.
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