PMJ Jewels officially opened its first showroom in the Dallas-Fort Worth metroplex on June 20, 2026, at 13215 Main Street, Suite #310, Frisco, TX 75035. The grand inauguration was performed by former Telangana Minister Sri Errabelli Dayakar Rao and Sri Satish Reddy, President Elect of the American Telugu Association (ATA). The ribbon-cutting ceremony attracted a large gathering of community leaders, families, and well-wishers, marking a significant milestone for the 62-year-old jewellery brand as it expands its presence in the United States.
Community Celebration and Cultural Significance
The event was steeped in tradition and festivity, reflecting the brand's deep roots in Indian heritage. Mr. Kushal Kankaria, Chairman of PMJ Jewels, expressed his joy at the launch: “Today is a moment of immense pride for the entire PMJ family. For over six decades, we have been trusted custodians of Indian heritage and craftsmanship. Opening our doors in Frisco allows us to bring the same legacy of trust, quality, and timeless elegance directly to the Telugu community in Dallas. This showroom is not just a store, it is an extension of home.”
Ms. Dishu, Director of US Operations for PMJ Jewels, added: “We have worked tirelessly to create a space that reflects both the grandeur of PMJ Jewels and the warmth of Indian hospitality. From exquisite bridal collections to Half Saree, Dhoti function and everyday traditional pieces, every design here carries the soul of our heritage. The overwhelming response from the community today has been truly heartwarming. We are here to serve the Telugu diaspora with the same love and trust that generations have placed in PMJ.”
Celebrity Endorsement and Personal Invitation
A special highlight of the event was a heartfelt message from Indian cinema SuperStar Mahesh Babu, who connected deeply with the community through his personal appeal: “You are away from home. But you need not be away from traditions and jewellery now since PMJ Jewels has a store in Frisco, Dallas.” Adding to the emotional connect, Mr. Dinesh Kankaria, Managing Director of PMJ Jewels, extended a warm personal invitation to the Telugu diaspora: “I sincerely request all our Telugu brothers and sisters in the United States to plan their weekend and visit the PMJ Jewels store in Frisco. Come experience the joy of being surrounded by beautiful traditional and contemporary jewellery. Walk in, feel the warmth, and take home a piece of your roots. At PMJ Jewels, you will always feel at home.”
Grand Opening Event and Collections
The two-day grand opening, held from June 20 to June 21, 2026, featured live jewellery showcases by models in stunning traditional attire, exclusive launch offers, and interactive sessions that allowed guests to experience the brand’s signature craftsmanship up close. The showroom offers a wide range of jewellery, including bridal collections, Half Saree sets, Dhoti function pieces, and everyday traditional items, all carrying the soul of Indian heritage.
About PMJ Jewels
Established in 1964, PMJ Jewels is one of India’s most trusted jewellery brands, renowned for its exquisite gold, diamond, and traditional South Indian jewellery. With a strong commitment to quality, craftsmanship, and customer trust, the brand has been “Celebrating Forever” for generations and is now bringing the same experience to the United States. The Frisco showroom represents a new chapter for the brand, serving the Telugu diaspora with the same love and trust that generations have placed in PMJ.
