Teen Ekka, a brand synonymous with quality pulses in Central India, has maintained consumer trust for over 95 years since its founding in 1931. The company began when Late Seth Shri Laxminarayan Airen, known as "Daliya Seth," and Late Smt. Gomti Bai Airen started producing premium toor dal in a small room in Indore using a traditional hand-operated stone mill. Freshly processed dal was delivered daily to local retailers by bicycle, establishing a business built on integrity and reliability.
Founding Principles and Customer-First Philosophy
Originally operating as Mahadev Laxminarayan, the business earned customer confidence through a pioneering philosophy: "Sell the dal first; pay only after it is sold." This customer-first approach became the cornerstone of the company's reputation and continues to guide its values. The legacy was later advanced by Late Shri Mohanlal Airen and Shri Prakash Chandra Airen, who expanded operations while preserving founding principles.
Brand Milestone: Launch of Teen Ekka in 1967
A defining moment came in 1967 with the launch of the Teen Ekka brand. Its tagline, "Mota Dana, Meetha Swaad," became synonymous with premium quality and consistency across Central India. In 1989, Shri Rameshwarlal Asawa joined as a partner, leading to the establishment of Mahalaxmi Dal Mill. This partnership between the Airen and Asawa families strengthened manufacturing capabilities while reinforcing ethical practices and quality assurance.
Modernization and Expansion in 2010
Recognizing evolving consumer expectations and the importance of food safety, the company established Teen Ekka Foods Pvt. Ltd. in 2010. Advanced processing technology, automated systems, and stringent quality control were integrated to enhance production while preserving the brand's authentic trust. Today, the Teen Ekka Group operates state-of-the-art facilities in Indore, including dedicated toor dal and moong dal processing plants, a besan manufacturing unit, and an advanced cleaning and grading facility.
Current Operations and Leadership
The company offers a diverse portfolio of premium pulses, flours, and food products, serving thousands of retailers, wholesalers, distributors, HoReCa businesses, institutional buyers, and households across India. Leadership is held by members of the Airen and Asawa families, including Shri Prakash Chandra Airen, Shri Mukesh Asawa, Shri Manish Airen, Shri Ashish Airen, Shri Tapan Airen, Shri Aditya Asawa, Shri Aman Airen, Shri Anuj Airen, and Shri Amogh Asawa. They remain guided by the founding principles of quality, integrity, and customer trust, focusing on expanding domestic market presence.
Journey Towards Centenary
From a hand-operated stone mill in 1931 to a modern food manufacturing enterprise, Teen Ekka's journey reflects resilience and an enduring commitment to safe, nutritious, premium-quality food products. As the company approaches its centenary, it continues to honor its heritage while embracing innovation to meet evolving consumer needs.
Website: https://teenekka.com/
Instagram: https://www.instagram.com/teenekka
(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same.)
