In a significant move blending sports and technology, global human resources and payroll giant Deel has announced a major partnership with English football powerhouse Arsenal Football Club. The deal will see Deel's branding prominently displayed at the iconic Emirates Stadium and across Arsenal's extensive digital network.
A High-Profile Alliance for Global Ambition
The partnership is a strategic fit for both entities. Deel, a company recently valued at a staggering $17.3 billion after a Series E funding round in October 2025, will have its visibility amplified during all Arsenal home matches. This includes fixtures in the Premier League, Women’s Super League (WSL), FA Cup, and the League Cup, reaching millions of fans worldwide.
Alex Bouaziz, Co-Founder and CEO of Deel, emphasized the synergy, stating that Arsenal's iconic global status and competitive drive align perfectly with Deel's own worldwide aspirations. He highlighted the dual nature of the deal, noting pride in welcoming Arsenal as a customer for its HR operations while also achieving a milestone that places Deel at the heart of global football culture.
Powering Club Operations with AI-Driven Technology
Deel is not just a sponsor; it will serve as Arsenal's official HR and payroll solutions provider. The company specializes in managing complex, international workforce needs through an integrated platform. Its services encompass:
- Global payroll processing and compliance
- Benefits administration
- Employee performance management
- Equipment management for remote teams
Leveraging AI-powered technology and its proprietary systems, Deel supports companies in over 150 countries, helping them scale efficiently. This capability is crucial for a global organization like Arsenal, which manages a diverse, international roster of players and staff.
Mutual Growth and Shared Vision
Juliet Slot, Arsenal's Chief Commercial Officer, expressed delight in welcoming Deel to the club's family. She praised Deel's innovative team and stated that their global platform matches the scale and ambition of Arsenal's operations. Slot confirmed that Deel's investment would be instrumental in powering the club's continued growth, and she looks forward to many successful seasons of collaboration.
This partnership underscores a growing trend where sports clubs partner with cutting-edge tech firms to streamline backend operations and enhance global brand reach. For Deel, aligning with a top-tier Premier League club like Arsenal provides unparalleled access to a massive, engaged audience and solidifies its position as a leader in the global HR tech space.
