Pronto Secures $25 Million in Series B Funding Amid Explosive Growth
Bengaluru-based on-demand household services startup Pronto has successfully raised $25 million in a Series B funding round. The investment was led by Epiq Capital, with significant participation from existing investors including Glade Brook Capital, General Catalyst, and Bain Capital Ventures.
Remarkable Booking Growth in Seven Months
The funding announcement comes as Pronto reports extraordinary growth metrics. Daily bookings on the platform have skyrocketed from approximately 1,000 to over 18,000 in just the last seven months. This represents an 18-fold increase that has captured investor attention.
"The way Indian households find and manage domestic help hasn't really evolved. It's still referrals, uncertainty and a lot of frustration on both sides," explained Anjali Sardana, founder and CEO of Pronto. "We are very early in solving this problem and under no illusion about how much work lies ahead. But we know exactly where we are headed."
Supply-Led Expansion Strategy
In an exclusive interview, Sardana revealed that Pronto's recent expansion has been "supply led rather than incentive led." The company's growth trajectory shows daily bookings reached about 3,000 in November before scaling dramatically to the current 18,000 daily bookings. Over the last three months, Pronto has maintained an impressive month-on-month growth rate of approximately 80%.
The startup currently works with nearly 3,000 service professionals and maintains a core team of around 60 employees. Notably, Pronto reports a three-month retention rate for professionals exceeding 70%, which the company says benefits customers through consistent service from familiar professionals.
Capital Allocation and Market Strategy
The newly acquired $25 million will be strategically deployed over the next 12 to 18 months. Pronto plans to focus on hiring and training additional professionals while deepening operations across existing markets and service categories.
Rishi Navani, founder and managing partner of lead investor Epiq Capital, expressed confidence in Pronto's model: "Customers the firm spoke to described Pronto as becoming 'part of their routine,' citing trust in professionals and service quality."
Customer Engagement and Pricing Structure
Pronto's customer engagement metrics reveal strong platform loyalty. Last month, 35% of bookings came from first-time users, indicating that the majority originated from repeat customers. While overall frequency wasn't disclosed, the median frequency for returning users exceeds three bookings per month.
The platform's most active users demonstrate remarkable engagement levels. The top 1% of users place approximately 23 bookings monthly, while the top 10% complete nine or more bookings each month.
Regarding pricing, Sardana noted that full prices typically range between Rs 200 to Rs 300 per hour, though discounting varies by micromarket and user profile. Weekend demand proves particularly strong, with daily bookings approximately 15% higher than weekday volumes.
Pronto continues to grow at an impressive rate exceeding 20% week on week, positioning the household services platform as a significant player in India's evolving domestic help market.
