In a bid to provide better market access and ensure fair prices for mango growers, the district administration on Saturday organised a buyer-seller interaction programme at the Development Bhawan auditorium. The initiative was held under the direction of Ravi Anand.
Programme Objectives
The programme, chaired by District Rural Development Authority (DRDA) Alka Kumari, aimed to connect mango cultivators directly with buyers and strengthen marketing opportunities for horticulture farmers in the district. A total of 10 buyers from within and outside the district participated in the event, while 46 mango growers from different blocks attended with samples of their produce.
Key Discussions
During the interaction, buyers and farmers discussed issues related to procurement, quality standards, packaging, transportation and marketing. Officials said the discussions helped both sides understand market expectations and production challenges, paving the way for better price realisation for farmers.
The interaction programme at the Development Bhawan auditorium provided a platform for direct engagement, eliminating intermediaries and ensuring transparency in transactions. Farmers showcased their produce, and buyers evaluated the quality and quantity available. This initiative is expected to boost the income of mango growers in the region.
