Bisleri International, India's leading packaged drinking water brand, has announced the launch of limited-edition bottles inspired by the upcoming film Cocktail 2. These special bottles feature the film's lead cast, including Shahid Kapoor, Kriti Sanon, and Rashmika Mandanna. The limited-edition packs are now available across key markets such as Mumbai, Pune, Delhi NCR, Madhya Pradesh, Rajasthan, and Ahmedabad in 250 ml, 500 ml, and 1-litre sizes.
Strategic Collaboration with Cocktail 2
Timed with the release of Cocktail 2, this collaboration taps into the nostalgia and anticipation surrounding one of Bollywood's most recognizable film franchises. With the sequel already generating significant buzz across social media and fan communities, Bisleri aims to bring the excitement closer to consumers through these limited-edition packs that celebrate entertainment, culture, and shared experiences.
Tushar Malhotra, Director of Sales and Marketing at Bisleri International, commented on the association, stating, "With its strong pop-culture appeal, Cocktail continues to hold a special place in the minds of audiences. As Cocktail 2 brings together a stellar cast and generates significant excitement among fans, it is poised to become one of the most talked-about entertainment events of the year. Bisleri's association with the film aligns with our strategy of partnering with high-impact entertainment properties that drive engagement and cultural relevance, allowing us to be part of a moment that is already creating considerable buzz across audiences and platforms."
Availability and Marketing Campaign
The limited-edition Cocktail 2 bottles will be available across general and modern trade outlets in Mumbai, Pune, Delhi NCR, Madhya Pradesh, Rajasthan, and Ahmedabad. As part of the activation, four specially branded Bisleri trucks will travel across Mumbai, creating high-impact visibility for the collaboration and building excitement around the film's release. The campaign will also be amplified through branded retail visibility and digital engagement, extending the association beyond theatres and bringing it closer to consumers.
About Bisleri International Pvt. Ltd.
With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. As the maker of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe, and healthy water.
Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 distributors and 7,500 distribution trucks across India and the UAE market. It offers a range of beverages produced for all occasions, including Bisleri packaged drinking water, Vedica Himalayan Spring Water, and carbonated drinks such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop, and Bisleri Soda. These products are also available on the e-commerce platform Bisleri@Doorstep, a D2C channel that ensures a safe and uninterrupted supply of trusted brands at the consumer's doorstep.
The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with the Bisleri Greener Promise, focusing on creating a greener future through initiatives in recycling, water conservation, and sustainability.
For more information on Bisleri International, its people, brands, and OSR initiatives, visit www.bisleri.com.
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