Sasikumar Expresses Unwavering Confidence in 'My Lord' at Thanksgiving Event
Actor Sasikumar spoke with resolute confidence during the Thanksgiving event for the film 'My Lord'. He emphasized that a good director and a good producer should never face failure, which motivated him to personally travel to numerous locations to promote the movie extensively. Despite many people expressing worry after seeing the first-day box office numbers, Sasikumar remained unafraid and steadfast in his belief.
Strong Belief in Gradual Audience Reach for Quality Cinema
Sasikumar strongly believes that a high-quality film will naturally take its own time to connect with audiences. He recalled how his previous film 'Ayothi' achieved success only after the first week, and he expressed confidence that 'My Lord' will follow a similar growth trajectory. This perspective highlights his faith in the enduring power of well-crafted storytelling over immediate commercial metrics.
Cinema as a Catalyst for Positive Social Change
According to reports, Sasikumar also discussed the vision of the producer, who consistently aims for every film to bring about some positive societal transformation. He shared compelling examples from earlier projects to illustrate this commitment:
- 'Ayothi' played a pivotal role in initiating a scheme that provides financial assistance to transport the bodies of deceased individuals back to their hometowns.
- 'Nandhan' raised awareness and facilitated social community leaders in hoisting flags in village panchayats without encountering difficulties.
In a similar vein, Sasikumar believes that 'My Lord' will generate awareness and contribute to preventing crimes related to kidney theft, aligning with its social thriller narrative.
Raju Murugan on Evolving Cinema Dynamics and Promotional Efforts
Director Raju Murugan extended his gratitude to the audience for understanding the film and sharing their emotional responses with him. He expressed special thanks to Ambedkumar, whom he credited as the primary inspiration behind the project, and to Sasikumar for carrying the film with full faith from inception through to its release. Murugan reflected on the significant changes in the cinema industry since he first entered it.
He noted that in the past, a writer's role was largely confined to writing, and a director's work focused mainly on shooting and post-production phases. However, in today's landscape, filmmakers must remain actively involved right up to the release, including promotional activities. Murugan admitted that due to his background as a journalist, he was initially disinterested in promotions, but he now recognizes that promotion is an essential and integral part of the filmmaking process.
Cast, Crew, and Storyline of 'My Lord'
'My Lord' features a talented ensemble cast including Chaitra, Asha Sarath, Guru Somasundaram, Jayaprakash, Gopi Nainar, and Vasu Mithra in key roles, with music composed by Sean Roldan. The film is crafted as a social thriller that delves into the operations of a gang involved in kidney theft and explores the profound impact of this crime on ordinary people's lives. This narrative aims to not only entertain but also provoke thought and awareness on a critical social issue.
