Bollywood actor Suniel Shetty has made headlines not just for his son Ahan Shetty's upcoming film 'Border 2', but for a surprising revelation about his ethical stand in the entertainment industry. In a recent candid conversation, the veteran star disclosed that he turned down a massive Rs 40 crore offer to endorse a tobacco brand, citing personal values and family considerations as the primary reasons.
Suniel Shetty's Principled Decision Against Tobacco Endorsements
During an appearance on the Peeping Moon podcast, Suniel Shetty opened up about why he has consistently avoided associations with tobacco brands throughout his career, unlike many of his Bollywood peers. He emphasized that his health is his most valuable asset, stating, "I owe everything to my health. It's my body that gave Suniel Shetty an opportunity in the film business. If I don't consider it my place of worship, then I'll be doing an injustice to myself."
The actor reflected on the legacy he wishes to leave for his children, adding, "What legacy will I leave behind for my children? I may not be relevant today when it comes to cinema or the box office, but even now, 17- to 20-year-olds give me so much love and respect. It's unreal." This heartfelt admission underscores his commitment to maintaining a positive public image and setting a responsible example.
Rejecting a Lucrative Rs 40 Crore Deal
Shetty shared specific details about the lucrative offer he declined, revealing, "I was offered Rs 40 crore for a tobacco ad, and I looked at them and said, 'Do you really think I'll fall for it?' I won't." He acknowledged that the financial temptation was significant, but his principles prevailed. "Maybe I needed that money, but no. I will not do something I don't believe in, because it would leave a blemish on Ahan, Athiya and Rahul, on everybody."
This firm stance has apparently deterred other brands from approaching him with similar offers, as he noted, "After that, nobody even dares to approach me." His decision highlights a growing awareness in the industry about the social responsibility of celebrities.
Bollywood's Controversial History with Pan Masala Ads
Suniel Shetty's revelation comes against a backdrop of criticism faced by several Bollywood actors for endorsing pan masala and tobacco-related products. In recent years, stars like Akshay Kumar, Ajay Devgn, and Tiger Shroff have encountered public backlash for their involvement in such advertisements.
Notably, Shah Rukh Khan faced significant scrutiny late last year when he appeared in a pan masala ad, despite being celebrated as Bollywood's only billionaire actor. The controversy prompted Akshay Kumar to issue a public apology to his fans, while Ajay Devgn has largely remained silent on the matter.
This trend has sparked debates about celebrity influence and ethical endorsements, making Shetty's principled refusal a noteworthy example in the industry.
The Broader Impact on Celebrity Endorsements
Shetty's stance raises important questions about the role of celebrities in promoting products that may have adverse health effects. His emphasis on family values and personal integrity serves as a reminder of the power of celebrity influence, especially on younger audiences.
As Bollywood continues to navigate the complexities of brand partnerships, Shetty's decision may inspire other actors to reconsider their endorsement choices, prioritizing social responsibility over financial gain.
