Femina magazine, a leading women's publication in India, has unveiled Devita Saraf — Founder, Chairperson and CEO of the Vu Group — as the cover star of its Power List: The Legacy Edition for June 2026. Saraf is celebrated for redefining power in modern India, blending boardroom authority with creative brilliance and feminine grace.
Cover Story: 'Power Suits Her'
The feature, titled 'Power Suits Her,' offers a candid portrait of Saraf's leadership philosophy. She discusses her concept of 'soft power' in the Indian context and her deliberate approach to designing a life that merges ambition with joy.
Key Insights from the Interview
- On Power: Saraf explains how her understanding of power evolved from titles to an innate quality built through risk and lived experience.
- On Leadership: Drawing from her education at USC, London School of Economics, and Harvard Business School, she emphasizes building a team of leaders across her 300-person organization.
- On Creativity and Commerce: From launching Dynamite by Devita — the world's first perfume for businesswomen — to designing jewelry and writing for The Wall Street Journal, she shows how artistic vision fuels her business edge.
- On Style and Soft Power: She introduces 'soft power dressing,' reimagining boardroom fashion for curvier Indian bodies, blending authority with femininity.
- On Life and Joy: Saraf speaks openly about building happiness alongside success, stating, 'You cannot be ruling the world if you are unhappy with yourself or your life internally.'
A Sari 15 Years in the Making
One of the cover's most compelling details is the sari Devita wears — a one-of-a-kind Hermès piece created when the brand launched in India in 2011. Unable to afford it at the time, she asked her mother to buy it, promising to wear it for a momentous occasion. Over a decade later, that moment arrived on the Femina cover.
'For me, this is truly alignment,' she shares. 'Sometimes a dream stays in our mind and we work towards it, but we also have to wait for the right moment — for everything to come together.'
About Devita Saraf
Devita Saraf is the Founder, Chairperson and CEO of The Vu Group, pioneering luxury in the technology industry. She started her entrepreneurial journey at 24, developing the Vu New Product Development Lab in California and Mumbai, which grew into the consumer electronics conglomerate The Vu Group. Vu is now the highest-selling Indian-owned TV brand globally, with revenues of Rs. 1000 crore ($120 million) and over 4 million televisions sold.
A graduate of USC and Harvard Business School, she presented the 'Make in India' manufacturing policy to the Prime Minister at the Champions of Change CEO Summit. Saraf is regarded as a pioneer of the 'Model CEO' ethos, believing that excellence in the boardroom and personal brilliance are complementary.
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