South Korean music group All Day Project has dramatically shifted their musical direction with their latest release, moving away from their signature intense electro-hip-hop style to embrace a refreshing new sound that echoes the popular vibe of hit group NewJeans.
A Swift and Surprising Return
Under the guidance of Teddy, head of Double R Label, the group released their digital single 'ONE MORE TIME' on the 17th, marking a remarkably quick comeback just five months after their debut album 'FAMOUS'. This track serves as a pre-release from their first upcoming EP and showcases a breezy, refreshing sound that stands in sharp contrast to their earlier heavy-hitting musical approach.
Musical Transformation and NewJeans Influence
Listeners were quick to notice the similarities between 'ONE MORE TIME' and NewJeans' unreleased track 'Pit Stop,' particularly in the fast beats and rhythmic elements that draw from signature NewJeans genres like Jersey Club and UK Garage. All Day Project has skillfully incorporated Jersey Club elements throughout the song, effectively capturing the essence of NewJeans' distinctive sound while maintaining their own identity.
Dynamic Genre Fusion and Vocal Performance
The song represents a well-crafted drum and bass composition featuring a solid bassline and impactful beats. The musical arrangement takes listeners on a journey through different genres - midway through the track, distinctive high-hat sounds typical of trap music make their appearance, followed by a bridging section that utilizes the characteristic kick rhythms of Jersey Club. The final chorus incorporates trendy hyper-pop elements currently popular in the U.S., significantly heightening the overall energy.
The vocal performances showcase the group's versatility, with Woochan and Youngseo delivering fresh vocals over synth bass lines during the verses. The intensity builds as rapper Bailey and Annie join, adding substantial energy to the track. A strategic bass drop just before the chorus elevates the tension, combining distorted bass sounds with Annie's powerful vocal delivery to captivate listeners. The second verse highlights Tarzan's distinctive rap tone before transitioning back into trap rhythms.
Visual Storytelling and Public Reaction
The accompanying music video begins with a nostalgic, wistful mood, portraying fleeting moments of beauty and longing. As the chorus builds, the visual narrative shifts to an energetic, uplifting theme that encourages viewers to cherish the present moment. The lyrics celebrate youthful beauty while subtly embedding a sensual mood between the male and female aspects.
Online reactions have been largely positive though mixed. Many fans expressed surprise at the refreshing new direction, with comments like "I was surprised by how refreshing it was. It differs from the image I had of All Day Project, but the song is just good" and "I trusted Nell, I knew the next song would be good." However, some longtime fans expressed slight disappointment, hoping the upcoming title track would return closer to the original intensity that characterized the group's debut sound.
This adventurous new musical direction highlights All Day Project's artistic range and Teddy's versatile production skills, promising an exciting new chapter for the group and their growing fanbase. The successful integration of multiple genres demonstrates the group's willingness to evolve while maintaining their core musical identity.
