With skincare content dominating social media feeds, young people are investing more time and money into elaborate beauty routines than ever before. However, dermatologists are increasingly warning that excessive use of active ingredients may be causing more harm than benefit, particularly for young and still-developing skin.
Rising Trend of Over-Treatment
According to Dr Megha Tandon, Consultant MD Dermatologist, Hair Transplant Surgeon and Aesthetic Physician at AuraDermé – Advanced Skin, Hair & Laser Clinic, Bareilly, over-treatment has become a common concern among younger patients.
“We are seeing a growing number of young individuals with signs of over-exfoliation due to the frequent use of products containing AHAs and BHAs,” says Dr Tandon. “While these ingredients can be beneficial when used correctly, excessive or improper use can damage the skin barrier, leading to dryness, redness, irritation and even breakouts.”
Retinol Misuse Among Teenagers
She also notes a rise in teenagers experimenting with retinol after being influenced by social media trends. “Retinol is an excellent anti-ageing ingredient, but introducing it too early or using high concentrations without professional guidance can result in dryness, flaking and irritation. The right timing and concentration are crucial,” she explains.
The ‘Glass Skin’ Obsession
The pursuit of “glass skin” has further fuelled the popularity of multi-step skincare routines. “Not everyone needs a 10- or 12-step regimen,” says Dr Tandon. “Layering multiple active ingredients can overwhelm the skin and compromise its natural protective barrier.”
She cautions against comparing real skin with filtered images online. “Many of the flawless complexions seen on social media are enhanced through editing and filters. Healthy skin does not require an excessive number of products.”
Simple Routine Recommended
Dr Tandon emphasises that young people should focus on maintaining skin health rather than aggressively treating perceived imperfections. “A simple routine consisting of gentle cleansing, moisturisation and daily sunscreen use is often enough. Skincare is never one-size-fits-all, and consistency is far more important than piling on products,” she concludes.
