The global personal luxury market is expected to return to steady growth in FY26 after a period of slowdown, supported by a stronger consumer base and the increasing use of artificial intelligence (AI) in the buying journey, according to a report by Boston Consulting Group (BCG) and Altagamma.
Growth Projections and Key Drivers
The report projects the personal luxury market to grow by 2-5 per cent in FY26, with growth expected to accelerate to 4-7 per cent by 2029. This growth is driven by a more balanced consumer mix, stronger customer retention, and rising domestic spending. "After a period of reset, luxury is back on track, but on a healthier and more balanced foundation. The next growth cycle will be driven by a more balanced consumer pyramid, deeper client relationships, broader lifestyle spending and local wealth," said Filippo Bianchi, BCG Managing Director and Senior Partner, Global Head of Luxury.
India's Evolving Luxury Market
The report highlights that India is set to benefit from these changing trends as rising affluence, digital-first consumers, and evolving buying behaviour reshape the country's luxury market. Consumers are placing greater emphasis on self-reward, time, health, and longevity over traditional status-driven motivations, creating new opportunities for luxury brands. Abheek Singhi, Managing Director and Senior Partner at BCG India, noted, "India's luxury market is evolving beyond aspiration to appreciation. Consumers are becoming more intentional in their purchases, placing greater emphasis on quality, craftsmanship and lasting value. At the same time, AI is becoming an integral part of the purchase journey."
AI's Growing Role in Luxury
The report also underscores the growing role of AI in the luxury sector. Nearly 90 per cent of luxury consumers now use AI or generative AI tools every week, while 79 per cent already use AI to research, compare, and evaluate luxury products and experiences before making purchases. However, around 60 per cent of fashion and luxury companies remain at emerging or stagnating levels of AI maturity, indicating significant room for further adoption.
Future Outlook
According to the report, the luxury market is entering a new growth cycle where stronger customer relationships, changing consumer preferences, and wider adoption of AI are expected to shape future business strategies and long-term growth. The shift towards more intentional and value-driven consumption, combined with technological advancements, presents both opportunities and challenges for luxury brands globally.
