Rawbare, a premium direct-to-consumer eyewear brand based in Mumbai, has been named 'The Luxurious & Visionary Eyewear Brand of the Year' at the Mid-day Showbiz Icons 2026. Founder and CEO Affan Ahmad received the award on stage, adding to a growing list of honours for the homegrown label built on quality and trust.
Brand Growth and Customer Base
Founded in 2022, Rawbare has grown into one of India's most closely watched premium eyewear names, serving more than 50,000 customers with a catalogue of over 800 frames. The brand's repeat-purchase rate of more than 40 percent points to a loyal customer base that returns not for discounts, but for design and dependability. The Mid-day Showbiz Icons recognition reflects that positioning: a label competing on craft rather than price.
Founder's Statement on the Recognition
'This recognition matters because of what it stands for,' said Affan Ahmad, Founder and CEO, Rawbare. 'We chose to build slowly on design and quality instead of chasing trends or cutting corners. Being called luxurious and visionary by an audience outside our own category tells us that our approach is being seen and felt by people. That is the validation we care about.'
Previous Accolades and Milestones
The award continues a strong run for Rawbare, which has been recognised at ET Now Business Conclave 2025, Adgully ScreenXX and MAA Awards 2025, and Adgully DIGIXX 2026 Gold. Alongside its online presence at rawbare.com, the brand operates an experience store in Andheri West, Mumbai, where customers can try frames in person before buying.
Product Philosophy and Customer Feedback
Rawbare's product philosophy centres on frames that hold up to everyday use without compromising on how they look or feel. The brand maintains a rating of 4.9 across more than 650 verified customer reviews, a figure it credits to its focus on fit, finish, and after-sales support rather than one-time transactions.
International Expansion Plans
Looking ahead, Rawbare is preparing to take its design-first approach to international markets, with a phased expansion planned across the UAE, United Kingdom, Singapore, and United States. The brand intends to keep quality and trust at the centre of that growth, the same principles that shaped it at home.
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