In a moment that quickly went viral, former US President Donald Trump reignited internet fascination with the so-called "shove-gate" incident by taking a pointed jab at French President Emmanuel Macron's choice of eyewear during the World Economic Forum in Davos. The incident occurred on January 22, 2026, as Trump addressed global leaders and zeroed in on Macron's distinctive aviator sunglasses, worn during a speech the previous day.
The Davos Remarks That Sparked a Frenzy
While speaking at the prestigious gathering, Trump quipped, "I watched him yesterday, with those beautiful sunglasses... What the hell happened?" This seemingly offhand comment instantly set social media ablaze, with users across platforms reviving memes and speculative discussions. Macron had appeared indoors wearing Top Gun-style aviators, a fashion choice that immediately drew attention and curiosity from observers worldwide.
The Official Explanation and Its Aftermath
Macron's office later clarified that the sunglasses were necessary protection for a burst blood vessel, providing a medical rationale for the unconventional indoor eyewear. However, this explanation failed to quell the online storm. Instead, it served as fuel for renewed interest in a controversial moment from May 2024, when the Associated Press captured footage of Brigitte Macron appearing to push her husband as he exited a plane in Hanoi, Vietnam.
The 'Shove-Gate' Connection Resurfaces
The Davos sunglasses incident became inextricably linked to what internet users have dubbed "shove-gate," creating a perfect storm of political commentary and viral content. Social media platforms saw:
- A resurgence of the original Vietnam clip and related memes
- Speculative theories connecting the sunglasses to the earlier incident
- Comparisons between Trump's public commentary style and diplomatic norms
- Discussions about political optics and personal style in international diplomacy
This episode highlights how seemingly minor moments at high-profile international gatherings can capture global attention and revive past controversies. The intersection of political leadership, personal fashion choices, and viral internet culture created a multifaceted discussion that transcended typical diplomatic discourse, demonstrating the powerful role social media plays in shaping contemporary political narratives.
