India TV's flagship prime-time show 'Aaj Ki Baat', hosted by renowned journalist Rajat Sharma, is set to air at a new time slot starting June 15. The show, which has been a staple of Indian television for years, will now be broadcast at 8:30 PM instead of its previous 9 PM slot.
Why the Change?
The network decided to shift the timing to better align with viewer preferences and optimize audience engagement. According to sources, the new slot is expected to attract a larger viewership, as it precedes the peak evening news hour.
Rajat Sharma's Statement
Rajat Sharma, the editor-in-chief of India TV, expressed enthusiasm about the change. He stated that the new timing would allow the show to reach more viewers and continue its legacy of delivering hard-hitting news and analysis.
'Aaj Ki Baat' is known for its in-depth coverage of national issues, political developments, and social concerns. The show has a loyal following and has been a platform for debates and discussions on key topics.
Impact on Viewers
Regular viewers will need to adjust their schedules accordingly. The shift to 8:30 PM is expected to make the show more accessible for those who prefer to watch news earlier in the evening. The network has launched a promotional campaign to inform audiences about the change.
Competition and Strategy
The move also positions 'Aaj Ki Baat' against competing shows on other channels that air at 8:30 PM. India TV aims to leverage Rajat Sharma's credibility and the show's reputation to capture a significant share of the prime-time audience.
Industry experts believe this strategic shift could strengthen India TV's evening lineup and boost overall ratings. The new time slot will take effect from June 15, 2026.
