Vijayawada: The presence of cricket icon Sachin Tendulkar at the Andhra University centenary celebrations did more than just add star power. It quietly underlined what insiders are calling IT minister Nara Lokesh's emerging 'cricket diplomacy' strategy.
Cricket Diplomacy in Action
Over the past few months, Lokesh has been increasingly visible at major cricketing events, leveraging the sport's extensive network to build relationships with key figures across administration, business, and the cricketing world. These engagements, according to sources, are beginning to yield tangible outcomes, both symbolic and strategic.
Strategic Meetings and Outcomes
One notable instance occurred on the sidelines of an international fixture in Colombo, where Lokesh is understood to have met Aditya Mittal. Conversations reportedly moved beyond cricket to address pending issues concerning the ArcelorMittal-Nippon Steel project in Andhra Pradesh. Both sides aligned on timelines for the groundbreaking of what is positioned as India's largest greenfield steel plant in Anakapalle district.
Personal Rapport with Tendulkar
Parallelly, Lokesh's interactions with Sachin Tendulkar evolved into a personal rapport over multiple meetings at matches and private occasions. His presence at the cricket legend's family events, most notably at Arjun Tendulkar's marriage, further strengthened that equation, according to people familiar with the developments. This relationship played a decisive role when planning began for Andhra University's landmark 100-year celebrations. Lokesh personally reached out to Tendulkar to serve as the chief guest, an invitation he accepted without hesitation.
Pro Bono Appearance
In a gesture that drew attention across sporting and political circles, Tendulkar declined any appearance fee, choosing instead to attend the event pro bono. His participation not only elevated the stature of the centenary celebrations but also helped the event achieve massive traction online, with visuals from Visakhapatnam quickly going viral.
You can also check: Gold Rate in Vijayawada | Silver Rate in Vijayawada | Bank Holidays in Vijayawada | Public Holidays in Vijayawada
