PM Modi Kicks Off BJP's Kerala Election Campaign with Major Development Push
Prime Minister Narendra Modi has formally launched the Bharatiya Janata Party's campaign for the upcoming Kerala Assembly elections, scheduled for 2026, during a high-profile visit to the southern state. The visit, marked by a series of development project inaugurations and public engagements, served as a strategic platform to rally support for the BJP and its National Democratic Alliance (NDA) partners.
Grand Arrival and Warm Welcome in Thiruvananthapuram
Prime Minister Modi arrived in Thiruvananthapuram to an enthusiastic reception from party leaders and a large crowd of supporters. He was greeted by senior dignitaries, including the Kerala Governor and Chief Minister, setting a vibrant tone for his visit aimed at bolstering the BJP's electoral prospects in the state.
Boosting Rail Connectivity with New Train Services
In a significant move to enhance regional connectivity, PM Modi flagged off four new train services. This includes three Amrit Bharat Express trains and one passenger service, designed to improve travel links between Kerala and neighboring states such as Tamil Nadu, Karnataka, Telangana, and Andhra Pradesh. The initiative is expected to boost tourism, trade, and overall accessibility for residents and visitors alike.
Public Address and Development Pitch
Addressing a massive rally, the Prime Minister praised voters for their support in recent civic polls and engaged with the crowd, even speaking in Malayalam to connect with local sentiments. He emphasized that Kerala's progress is integral to national growth, highlighting the Central government's focus on urban infrastructure, welfare schemes, and creating economic opportunities across various sectors.
Outreach to Seers and Religious Leaders
As part of his visit, PM Modi held a meeting with prominent seers and spiritual leaders from Kerala. The discussions centered on cultural heritage, social harmony, and development initiatives, reflecting a symbolic outreach to strengthen community ties and support during the election campaign.
Launch of PM SVANidhi Credit Card
In a key welfare announcement, the Prime Minister unveiled the PM SVANidhi Credit Card, a UPI-linked, interest-free facility targeted at street vendors and informal workers. During the event, he also distributed SVANidhi loans to select beneficiaries, underscoring the government's commitment to supporting small-scale entrepreneurs and enhancing financial inclusion.
On-Stage Welcome by BJP Leaders
Senior BJP leaders, including Rajeev Chandrasekhar and other state figures, welcomed PM Modi on stage with traditional shawls and bouquets. This gesture highlighted the party's unity and readiness to campaign vigorously for the upcoming elections.
Campaign Kick-Start and Call for Support
The visit, which took place on Friday, January 23, marked the formal commencement of the BJP/NDA's poll campaign in Kerala. PM Modi urged voters to support a "double engine government"—referring to the same party ruling at both the state and central levels—to accelerate development and governance efficiency in the state.
This comprehensive engagement strategy, combining infrastructure launches, welfare schemes, and public interactions, sets the stage for a competitive electoral battle in Kerala, with the BJP aiming to make significant inroads in the 2026 Assembly polls.
