Microsoft is reportedly developing a "super app" to address a problem that recently left even its own employees confused about its extensive lineup of "Copilot" AI tools. Currently, Microsoft offers multiple AI assistants scattered across its products, leaving users frustrated by the lack of a single destination. To solve this, the company is secretly building a "one-stop shop" super app, as reported by Fortune, citing sources familiar with the matter.
What is Microsoft's Copilot problem?
In mobile app stores, users are forced to choose between a standard consumer Copilot and a rebranded Microsoft Office app—also named Copilot—that looks almost identical but includes Word and Excel features. This reported super app aims to integrate Microsoft's fragmented AI ecosystem into a single, cohesive interface. It is expected to connect GitHub Copilot (for coding), Copilot Chat (the standard conversational AI), Copilot Cowork (team collaboration), and Autopilot (a brand-new, unreleased tool designed for automated workflows). The app is also said to feature a simple toggle switch, allowing users to effortlessly switch between their personal accounts and work-focused Microsoft 365 Copilot accounts.
What to expect at Microsoft Build
According to sources, the company plans to launch the super app by the end of the summer. Led by Jacob Andreou, the recently appointed head of Copilot, the internal project is moving forward under the slogan "Delivering one Copilot." While Microsoft does not plan to fully showcase the unreleased app just yet, elements of this unified strategy are expected to be teased at Microsoft's Build developer conference next week in San Francisco.
When Microsoft CEO Satya Nadella's 'fix' got everyone laughing
During an internal town hall meeting last year, an employee asked CEO Satya Nadella how the company plans to help customers navigate the confusing array of different Copilots. Nadella joked that the best way to stop the confusion was simply to "have a billion users of each" app—a tongue-in-cheek response that drew big laughs from the crowd.
Meanwhile, Microsoft is not the only tech giant pursuing a "super app" solution. Its partner-rival OpenAI has openly discussed combining ChatGPT, its coding tools, and a web browser into a single hub.
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