Amazon has unveiled a groundbreaking upgrade for Fire TV users in India, making it possible to jump to your favourite movie moments just by describing them. This new feature, powered by the advanced Alexa+ AI assistant, eliminates the need for tedious fast-forwarding or scrubbing through timelines.
How the AI-Powered Scene Search Works
The core of this innovation is the new "find a scene" feature integrated into Alexa+. Users can simply describe a moment from a film as they would to a friend, and the AI will instantly locate and play that exact scene on Prime Video. Amazon announced this smart upgrade on 5 December 2025, positioning it as a major enhancement for the winter binge-watching season.
The technology behind the feature is sophisticated. It uses generative AI models like Amazon Nova and Anthropic Claude, hosted on Amazon's Bedrock platform. This allows Alexa+ to understand natural language queries. More impressively, it combines visual understanding and movie captions from Prime Video's X-Ray system to map characters, plot points, and actions to specific timestamps.
Examples and Current Capabilities
Amazon has demonstrated the feature's flexibility with several examples. Viewers can say commands like:
- "Jump to the card scene in Love Actually."
- "Jump to the scene in Red One where Santa flies over the city."
- "Jump to the boulder chase scene in Raiders of the Lost Ark."
You can even quote a famous line, such as "Jump to the scene when John McClane says 'come out to the coast, we'll get together, have a few laughs'", and the AI will identify the correct movie and moment. Currently, the feature supports thousands of movie titles and tens of thousands of indexed scenes on Prime Video, with plans to extend it to TV shows soon.
Beyond Scene Search: A Full Entertainment Assistant
Amazon is positioning Alexa+ as more than just a voice remote; it's becoming an intelligent "watch companion." Beyond finding scenes, users can ask for movie recommendations, family-friendly content, or films featuring a specific actor. You can inquire, "Alexa, where would we know this actress from?" or get details about a soundtrack without leaving your show.
For sports enthusiasts, Alexa+ can also fetch live scores, player statistics, and highlight clips from services like Prime Video, Sling TV, and Fubo. This update is part of Amazon's stated mission for Fire TV: "getting you to what you want to watch—fast." The company emphasizes that Alexa+ is "smarter, more conversational, more capable, and free with Prime."
Availability and Future Implications
The feature is available for all Alexa+ users on Fire TV. It works with any movie that is included with a Prime membership or has been purchased or rented. As the winter entertainment lineup heats up on Prime Video, this hands-free, intuitive way to navigate content could revolutionise how Indian audiences interact with their TVs, making entertainment discovery faster and more personal than ever before.
