Amazon's top devices executive, Panos Panay, has revealed a groundbreaking new feature for the company's AI-powered assistant, Alexa+. This innovation, now live on Fire TV, transforms how viewers interact with movies on Prime Video by allowing them to jump directly to specific scenes using only their voice.
How the Alexa+ Scene Jump Feature Works
The core purpose of this feature is to deliver instant gratification, eliminating the tedious process of manual searching and fast-forwarding. Users can simply describe a scene to their Fire TV remote in conversational language. For instance, saying, "Jump to the scene where Bradley Cooper sings on stage" will immediately take the viewer to that exact moment.
Remarkably, the technology can identify the correct movie even if the user doesn't mention its title. This is made possible by a sophisticated AI system that leverages multiple data streams. It uses Prime Video's X-Ray data, visual understanding, and movie captions to analyze characters, plot points, and on-screen action to pinpoint the requested scene with high accuracy.
The Powerful AI Behind the Magic
This seamless experience is powered by Amazon's own AI platform, Bedrock. The system utilizes a combination of advanced large language models (LLMs), including Amazon Nova and Anthropic's Claude, to process the user's natural language request and execute the scene jump in a matter of seconds.
Panos Panay expressed his enthusiasm for this practical application of AI in a post on X (formerly Twitter). He stated, "One of my favorite Fire TV features just went live. You can now describe a movie scene to Alexa+ and instantly jump straight there on Prime Video. It’s a super practical use of AI that fits right into how people actually watch TV." He also praised the teams responsible and shared his excitement to use the feature during the holiday season.
Availability and Future Plans
Currently, the scene jump feature works with thousands of movie titles available on Prime Video, which encompass tens of thousands of individually indexed scenes. To access the feature, the movie must either be included with an Amazon Prime membership or have been purchased or rented by the user directly on Prime Video.
Amazon has confirmed that this is just the beginning. The company plans to expand the capability to include more movies, index more scenes, and extend support to television shows in the near future, significantly broadening the utility of this voice-controlled navigation tool.
