In a significant move to bolster its artificial intelligence hardware portfolio, social media and technology giant Meta has acquired the AI startup Limitless. The deal, confirmed on December 8, 2025, involves the company behind a unique clip-on pendant that records audio conversations and uses generative AI to create summaries.
What is the Limitless Pendant?
The core product of the five-year-old startup Limitless is an AI-powered wearable device. Introduced in 2024 with an introductory price of $99, the pendant is designed to be worn like a clip. Its primary function is to record conversations and meetings, then process the audio through advanced AI to generate concise summaries and insights. This technology aims to help users remember key discussion points and analyze their interactions, positioning itself as a tool for enhanced productivity.
Meta's Broader AI Hardware Vision
Limitless CEO Dan Siroker announced the acquisition in a corporate blog post. He stated that the startup's vision aligns perfectly with Meta's recently announced goal of bringing "personal superintelligence to everyone." Siroker emphasized that AI-enabled wearables are a key part of that future, and his team will join Meta to help realize this shared ambition. The financial terms of the acquisition were not disclosed.
This strategic purchase clearly indicates Meta's intention, under CEO Mark Zuckerberg, to develop a diverse family of AI hardware products. The company has been actively working towards creating devices that could eventually challenge the smartphone's dominance. The early commercial success of its Ray-Ban smart glasses, which feature a voice-based AI assistant, cameras, and speakers, has provided Meta with the confidence to deepen its investments in this competitive space.
The Competitive Landscape and Meta's Strategy
Despite the high-profile failure of its Metaverse initiatives, Meta continues to aggressively invest in hardware. The company recently recruited prominent designers, including Alan Dye from Apple, to work on the next generation of its AI hardware and software. The acquisition of Limitless is a direct part of this "doubling down" on AI-powered devices.
However, Meta is not entering a vacant market. Several other companies already offer similar AI wearable recorders. Products from startups like Friend and Plaud, and notably Bee, which was acquired by Amazon earlier in 2025, show that tech giants are all vying for a piece of the ambient computing and AI wearables pie. Meta's move with Limitless sets the stage for intensified competition in this emerging sector.
