Home appliance brand Nuuk has made a significant expansion into new product categories by launching three innovative appliances in partnership with renowned filmmaker Karan Johar. The direct-to-consumer brand unveiled the BRĪSK Air Fryer along with two advanced heater models—HÖT BLOX OFR and HÖT BAR PTC, targeting contemporary Indian households with design-focused and energy-efficient solutions.
Pricing and Availability Details
The newly launched products come with competitive pricing that makes premium features accessible to Indian consumers. The BRĪSK Air Fryer is priced at Rs 8,999, while the heating solutions are available at different price points to cater to varied needs. The HÖT BLOX heater retails at Rs 13,999 and the HÖT BAR PTC comes at Rs 6,499.
All three products are currently available for purchase through Nuuk's official website. The company has announced that these appliances will also launch on Amazon starting November 15, expanding accessibility to customers across India.
Innovative Heating Solutions for Indian Winters
HÖT BLOX OFR: Smart Heating with App Connectivity
The HÖT BLOX oil-filled radiator represents a breakthrough in heating technology for Indian households. Nuuk claims this model stands as India's most energy-efficient OFR, incorporating RapidHeat technology that delivers warmth 30% faster while consuming up to 20% less energy compared to conventional 2200W models.
This intelligent heater features an Eco Mode that automatically regulates power consumption to maintain temperatures between 15°C and 35°C with impressive ±1°C precision. Available in two sophisticated color options—Serene Grey and Midnight Black—the unit includes a digital touch display, remote control, child lock safety feature, and 24-hour timer functionality.
The smart connectivity allows users to sync the heater with the Nuuk App, enabling remote room pre-warming, energy usage tracking, and saving personalized settings for optimal comfort and efficiency.
HÖT BAR PTC: Instant Warmth in Two Seconds
For those seeking immediate heating solutions, the HÖT BAR space heater utilizes a high-grade ceramic heating plate to deliver instant warmth in just two seconds. According to Nuuk, this compact heater provides 42.86% more heat volume and 20% greater energy efficiency than traditional filament or coil-based heaters.
The innovative design features dual orientation capability, allowing users to place the unit either vertically or horizontally based on their space requirements. Operating with a super-silent BLDC motor, the heater ensures minimal noise disruption. Available in three vibrant colors—Nuuk Red, Serene Grey, and Electric Blue—it includes feather-touch controls, two heat modes, and preset temperature options at 18°C and 24°C.
BRĪSK Air Fryer: Health-Conscious Cooking
The BRĪSK Air Fryer introduces health-focused cooking technology to Indian kitchens with its Swiss ILAG CeramicTech coating that makes it completely free from harmful substances including lead, cadmium, PFOA, PFAS, and PTFE. The generous 6.5L capacity fryer utilizes 360° Rapid Air Circulation technology combined with a 1600W stainless-steel heating element to cook food up to 30% faster than standard air fryer models.
This versatile appliance offers eight preset cooking modes, including India-specific options such as Tandoor, Crispy Fry, Ferment, and Dehydrate functions. The space-efficient design occupies 30% less counter space, while the dishwasher-safe ceramic basket ensures easy cleaning and maintenance.
Company Vision and Market Strategy
Gazal Kalra, Co-Founder of Nuuk, emphasized the company's philosophy, stating: "We believe everyday appliances should be as thoughtful and intelligent as the homes they live in." This launch represents Nuuk's strategic move to address gaps in traditional home appliances by prioritizing safety, energy efficiency, and minimalist design aesthetics that appeal to modern Indian consumers.
The collaboration with Karan Johar signals Nuuk's commitment to creating products that resonate with contemporary lifestyle preferences while maintaining technical excellence and environmental consciousness.
