Oakley and Meta have officially announced the Indian launch of their groundbreaking AI-powered sports glasses, marking a significant step in the evolution of wearable technology for fitness enthusiasts and athletes across the country. The Oakley Meta HSTN represents the first collaborative smart eyewear from these two giants specifically designed for active lifestyles.
Designed for India's Active Population
These innovative glasses target runners, cyclists, and fitness enthusiasts who want to maintain their momentum without constantly reaching for their phones. The frames integrate Meta's advanced camera technology capable of capturing Ultra HD 3K video, allowing users to record their workouts, downhill rides, or city walks seamlessly. The open-ear speakers positioned in the temples deliver music, podcasts, or coaching cues while ensuring ambient sounds like traffic remain audible for safety.
Durability meets practicality with an IPX4 rating that protects against sweat and light rain – essential features given India's diverse climate conditions. The battery performance stands out with up to eight hours of typical use on a single charge and an impressive 19 hours on standby. The charging case provides additional power, extending total usage to 48 hours, while fast charging capabilities can replenish 50% battery in approximately 20 minutes.
Hindi Support and Indian-Specific Features
The glasses truly embrace localization through comprehensive Hindi language integration. Users can set Hindi as their preferred language through the Meta AI app, enabling them to ask questions, capture photos and videos, manage calls and messages, and control music entirely in Hindi. This functionality is powered by Sarvam's language tools, representing Meta's focused push into the Indian market.
Adding a distinctly Indian flavor, the glasses feature Celebrity AI Voice support with Bollywood star Deepika Padukone's voice available in Indian English. This personalized touch allows users to receive guidance and assistance from a familiar voice during their workouts or daily commutes.
Perhaps the most promising India-specific feature is the experimental UPI Lite payments integration. Currently in testing phase, this functionality enables users to scan QR codes and complete transactions using voice commands linked to their WhatsApp-connected bank accounts, potentially revolutionizing hands-free payments for Indian consumers.
Strategic Vision and Market Positioning
Caio Amato, Global President of Oakley, emphasized the company's mission of "solving unsolved problems" and "amplifying human potential" through this launch. Rocco Basilico, Chief Wearables Officer at EssilorLuxottica, framed the product as part of a broader multi-brand strategy connecting different lifestyles through smart eyewear technology.
The fitness integration extends to popular apps like Strava and Garmin, enabling real-time activity logging without interrupting the user's focus on their route or surroundings. The "Hey Meta" voice activation allows for weather updates, information queries, and media capture while maintaining physical activity.
Design options cater to diverse preferences with six frame and lens combinations available, all compatible with prescription lenses. The selection includes Warm Grey with Prizm Ruby lenses, Black with Prizm Polar Black, Brown Smoke with Prizm Polar Deep Water, Black with Transitions Amethyst, Clear with Transitions Grey, and classic Black frames with clear lenses.
Availability and Pricing
Pre-sales commence on November 25, 2025 through Sunglass Hut's online platform, with general availability beginning December 1, 2025 across optical and sunglass retail stores nationwide. The starting price of ₹41,800 positions the Oakley Meta HSTN firmly in the premium segment, targeting serious athletes, technology enthusiasts, and early adopters willing to invest in advanced fitness technology.
This launch represents a clear differentiation from the fashion-focused Ray-Ban Meta smart glasses, positioning the Oakley variant specifically for performance-oriented users who prioritize functionality during physical activities. The success of this product will ultimately depend on how well it integrates into the daily routines of Indian fitness enthusiasts beyond the initial novelty phase.
