In a significant development for Himachal Pradesh's horticulture sector, the state's first-ever consignment of fresh cherries and plums has received an encouraging response from consumers in Oman. The inaugural shipment, consisting of 400 kg of cherries and 400 kg of plums, was flagged off by Horticulture Minister Jagat Singh Negi a few days ago. The Indian Embassy in Muscat inaugurated a promotional campaign and praised the superior quality of the produce.
Coordinated Export Effort
According to a government spokesperson, the fruits were showcased through attractive in-store displays in retail outlets across Oman. The Agricultural and Processed Food Products Export Development Authority (APEDA), Regional Office, Chandigarh, played a pivotal role in facilitating the export. APEDA coordinated with farmers, Farmer Producer Organizations (FPOs), cooperatives, exporters, the Himachal Pradesh Marketing Corporation (HPMC), state departments, and logistics partners. "These coordinated efforts ensured adherence to international quality, grading, packaging and phytosanitary standards," said the spokesperson.
Government's Vision for Global Markets
Chief Minister Sukhvinder Singh Sukhu congratulated the Department of Horticulture and fruit growers on the successful export. He lauded the collective efforts of horticulturists and the department, stating that their dedication and hard work had begun yielding encouraging results, with international markets opening their doors to the naturally rich and premium-quality produce of Himachal Pradesh. He said that this milestone would unlock new avenues of prosperity for the state's farmers and horticulturists by providing them with access to high-value global markets.
Focus on Quality and Scientific Cultivation
The Chief Minister urged growers to continue focusing on quality, grading, and scientific cultivation practices so that Himachal Pradesh could establish itself as a trusted supplier of premium fruits across the world. He reiterated the state government's commitment to supporting farmers through technical guidance, capacity building, quality enhancement measures, better post-harvest infrastructure, and marketing assistance. "Several initiatives have been undertaken to encourage the production of premium-quality fruits and provide horticulturists with necessary support to access high-value domestic and international markets," he added.
