In a significant shift from its longstanding prohibition, Saudi Arabia is preparing to open two additional alcohol retail outlets within its borders as part of broader reforms aimed at attracting international talent and diversifying its oil-dependent economy.
New Alcohol Stores Location and Timeline
According to a Reuters report, one alcohol store will be established within the premises of state-owned oil giant Aramco, specifically catering to non-Muslim foreign staff working for the petroleum corporation. The second outlet will serve diplomats in Jeddah, a major port city, while an additional location is planned for Dhahran in the eastern region.
Both new stores are expected to begin operations in 2026, marking a continued relaxation of alcohol restrictions that began earlier this year. The Saudi government has maintained its official silence on the development, with Reuters noting that officials did not respond to inquiries and Aramco declined to comment.
Historical Context of Alcohol Prohibition
The move represents a notable departure from Saudi Arabia's 73-year alcohol ban, which was first implemented in 1951. The kingdom took its first step toward easing this prohibition in 2024 when it opened an alcohol shop in Riyadh, located within a diplomatic quarter in a nondescript building that locals have nicknamed the "booze bunker."
Notably, no official regulatory changes accompanied the opening of the Riyadh store, suggesting the government is proceeding cautiously with these social reforms. The planned expansion to additional locations indicates a strategic approach to gradually normalizing alcohol access for specific foreign populations.
Broader Reform Agenda Under Crown Prince
These alcohol policy changes form part of Crown Prince Mohammed bin Salman's comprehensive Vision 2030 reform program, which aims to transform Saudi Arabia's economy and society. Under his leadership, the kingdom has implemented several groundbreaking social reforms since 2017, including allowing women to drive, easing gender segregation rules in public spaces, and curbing the authority of religious police.
The reforms have extended to entertainment as well, with citizens and residents now able to visit cinemas and participate in dance parties—activities previously restricted in the conservative nation. These changes are strategically designed to make Saudi Arabia more appealing to international businesses, tourists, and foreign professionals whose expertise is crucial for economic diversification.
Saudi Tourism Minister Ahmed Al-Khateeb offered intriguing hints about potential future policy directions when questioned about alcohol accessibility for tourists. "I will leave it to you on how to elaborate on it," he responded cryptically when asked if the current restrictions might further relax, indicating that additional changes may be under consideration.
The kingdom's tourism expansion plans include opening approximately 17 new hotels by May 2026, further supporting its ambition to become a global travel destination. While rumors about alcohol sales during the 2034 FIFA World Cup were denied by Saudi officials, the continued easing of restrictions suggests the country is carefully balancing its cultural traditions with the practical demands of global engagement.
