India's Podcast Paradox: Listeners Grow, Ads Don't
India's podcast audience is set to hit 267 million by 2029, but ad revenue lags. Discover why YouTube dominates and celebrity shows get all the ads. Read the full analysis.
Category : Search result: digital advertising innovation
India's Digital Ad Market Grows 149% in 2025
India's advertising landscape pivots decisively to digital, with a 149% surge in impressions in 2025. E-commerce leads the charge as TV ad volumes fall 10%. Discover what this means for brands and agencies.
Gujarat's Startup Ecosystem Soars with 16,700 Ventures
Gujarat consolidates its position as a top startup hub with 16,700 operational ventures. Initiatives like i-Hub and WEStart fuel growth, creating 1,400 jobs. Discover the state's innovation strategy.
How Hyperlocal Creators Are Driving India's Digital Ad Boom
Social media giants like Snapchat and ShareChat are shifting focus to regional creators in Tier 2+ cities to boost engagement and ad revenue. Discover why hyperlocal content is the future of digital marketing in India.
Kerala Startup Mission's Innovation Train Flags Off Dec 21
Kerala Startup Mission's Innovation Train will take young innovators from Thiruvananthapuram to Kasaragod, ideating grassroots solutions. Journey starts Dec 21. Read more.
AFCONS Bags CII Industrial Innovation Awards 2025
AFCONS Infrastructure secures the prestigious CII Industrial Innovation Awards 2025 for its pioneering Digital Twin technology, marking a major leap in Indian construction innovation. Discover how they are transforming projects.
AI Threatens 30% of Bengaluru Ad Industry Jobs
The rise of AI in advertising sparks job fears in Bengaluru. Experts warn of a 30% workforce reduction as agencies adopt automation. Discover how the industry is adapting.
Zee Media Hosts Global Innovation Leadership Summit 2025
Zee Media's Global Innovation Leadership Summit 2025 in London strengthens India-UK economic collaboration, focusing on trade, innovation, and strategic partnerships. Explore the key outcomes.
Global Ad Spend to Grow 8.8% in 2025, Hits $1.14 Trillion
WPP Media forecasts global ad revenue to reach $1.14 trillion in 2025, up from 6% to 8.8% growth, fueled by AI and resilient tariff strategies. Retail media to overtake TV ads.
Govt's 26% Ad Rate Hike: Enough to Save Print Media?
As AI and Big Tech dominate India's ₹1.55 trillion ad market, the government's 26% print ad rate hike is seen as inadequate. We explore the structural crisis facing legacy news and the need for bold policy intervention.
IIC Regional Meet 2025 in Raipur Focuses on Student Innovation
The IIC Regional Meet 2025 in Raipur united 600 delegates to push for innovation hubs in higher education. Governor Ramen Deka urged converting ideas into scalable impact. Read more.
India's Digital Economy Grows at Twice GDP Pace: Report
India's digital economy is expanding at 2.6 times its GDP, driving Asia-Pacific's transformation. Discover the key drivers and future projections shaping this rapid growth.
Mumbai BMC restricts digital billboard brightness in new policy
Mumbai's BMC implements new 2025 advertising guidelines limiting digital billboard brightness to 3:1 ratio to reduce glare. Learn how this affects road safety and urban landscape.
Smart Cap Helps Hearing Impaired Detect Danger Through Vibration
Hyderabad teacher SK Rajali Pasha develops innovative smart cap that vibrates at loud sounds, helping hearing impaired individuals stay safe on roads and workplaces. Read his inspiring story.
Omnicom-IPG Merger Creates World's Largest Ad Network
Omnicom Group acquires IPG in $13.5 billion deal, creating world's largest advertising company. Discover how this merger impacts India's ad industry, job market and competitive landscape.
US Senators Demand Probe into Meta's $16B Scam Ads
US Senators demand FTC, SEC investigation into Meta's $16 billion scam ad revenue. Meta denies claims, says it aggressively fights fraud. Read full details.
Infosys Foundation Seeks Serious Social Innovators
Infosys Foundation Trustee Sunil Kumar Dhareshwar emphasizes urgent need for serious social innovators to build vibrant ecosystem. Exclusive interview reveals future vision.
Google Ad Tech Monopoly: Judge's Decision Pending
US Judge Leonie Brinkema to decide if Google must spin off its ad exchange in landmark antitrust case. Ruling expected in 2025 could reshape digital advertising.
Govt Plans Ban on Online Ads for High-Risk Drugs
Indian government proposes sweeping ban on online advertisements for Schedule G, H, H1, and X drugs to combat self-medication and antimicrobial resistance. Read about the new regulatory changes.
Usha Uthup reflects on her iconic voice and career
Legendary singer Usha Uthup humorously contrasts her voice with Lata Mangeshkar and Asha Bhosle while celebrating her iconic advertising jingles that defined Indian pop culture.
AI Content on OTT: Monetization Challenges in India
AI-generated content is rapidly expanding on Indian streaming platforms, but advertisers remain cautious about monetization strategies. Explore the future of advertising vs subscription models.
Bengaluru Allows Ad Hoardings on Footpaths in New Policy
Bengaluru's revised outdoor advertising policy now permits hoardings on footpaths, raising concerns about pedestrian safety and urban aesthetics. Learn about the changes.
Bengaluru's 2025 Ad Rules Overhaul Outdoor Advertising
Bengaluru's new draft advertisement rules for 2025 introduce a centralized auction system to tackle illegal hoardings, enhance city aesthetics, and boost municipal revenue. Read the complete details.
Bright Outdoor Media Announces Strong H1 FY2026 Results
Bright Outdoor Media Limited reports impressive H1 FY2026 performance with 22% revenue growth and 15% EBITDA increase. The company expands its digital footprint across India.
Bright Outdoor Media Strong H1 FY26 Performance
Bright Outdoor Media Limited reports impressive H1 FY26 results with 10.85% revenue growth and 16.67% profit surge. The company announces ₹0.25 interim dividend.
India-Sweden Launch $5M Humanitarian Innovation Fund
India and Sweden unite with $5 million humanitarian innovation initiative focusing on climate change, health emergencies and disaster response. Explore the groundbreaking partnership.
Star Health Introduces India's First AI Insurance Ad
Star Health Insurance pioneers India's first AI-generated advertising campaign, revolutionizing insurance marketing with cutting-edge technology and emotional storytelling.
Truecaller Unveils ROI of Trust Measurement Suite
Truecaller introduces ROI of Trust, its first comprehensive measurement suite tracking attention, trust, confidence and advertising impact at scale for brands in India.
Offshore Betting Ads Surge in India: 70% Complaint Rise
India sees a 70% surge in complaints against offshore betting ads on platforms like Instagram and Facebook. Despite a new gaming ban, apps like 1xBet and Parimatch exploit legal loopholes. Read the full investigation.
OTT Platforms Turn to Branded Content for Revenue
Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.
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