OTT Platforms' Real Engagement Metrics Challenge in India
Indian streaming platforms lack a uniform 'completion' metric, with definitions ranging from 20% to 70% viewing. This disparity impacts content strategy and investment decisions.
Category : Search result: streaming content licensing
Candace Owens' $40K Music Licensing Fight Sparks Debate
Candace Owens reveals a $40,000 fee for a 7-second Kanye sample, igniting a fierce debate on artist rights, ownership, and industry ethics. Read the full story.
X removes 3,500 AI posts, 600 accounts after MeitY notice
Microblogging platform X removed 3,500 pieces of AI-generated content and deleted over 600 accounts after MeitY flagged Grok chatbot misuse. The company has pledged stricter compliance with Indian laws.
X removes 3,500 pieces of content in India
Social media giant X admits error, deletes 3,500 posts to comply with Indian laws. The platform pledges to prevent obscene content in the future. Read the full story.
X Accepts Grok AI Error, Vows to Follow Indian Law
Elon Musk's X has acknowledged its error in handling obscene AI content via Grok. The platform blocked over 3,500 items and deleted 600+ accounts, pledging future compliance with Indian regulations.
X Corp Sues Major Music Publishers in Antitrust Battle
Elon Musk's X Corp sues Sony, Universal & Warner for antitrust collusion over music licensing. Lawsuit alleges inflated rates & mass copyright takedowns. Full details inside.
X Corp Sues Music Publishers Over Alleged Antitrust Conspiracy
Elon Musk's X Corp files a major antitrust lawsuit against 18 music publishers, alleging a conspiracy to inflate licensing fees. The platform claims it was forced to remove thousands of posts and suspend users.
Disney+ Adding Short-Form Vertical Video Feed in 2026
Disney+ is launching a vertical short-form video feature in the US this year, blending original clips, library highlights, and personalized feeds to rival TikTok and Instagram Reels. Read more.
EU's New DNA Rules: No Heavy-Handed Regulation for Big Tech
Google, Meta, Amazon, Microsoft, and Netflix will face voluntary rules under EU's Digital Networks Act, not binding regulations. The new framework aims to boost telecom investment. Read the details.
Netflix CEO Spent $100M on House of Cards Without Asking
Netflix co-CEO Ted Sarandos reveals he committed $100 million to House of Cards without permission, a risk that transformed the company's future. Discover the leadership lessons behind the bold move.
OTT Giants Turn to South India for Growth Amid Slowdown
Facing a slowdown in user growth, Netflix and JioHotstar are aggressively investing in Tamil, Telugu, Malayalam, and Kannada originals to tap into India's next OTT frontier. Discover the strategy.
India Plans New Pharma Licence for Bulk Drugs to Boost Safety
India plans a major pharma licensing overhaul with a separate wholesale licence for bulk drugs and APIs to improve traceability and safety. This move follows global scrutiny over contaminated cough syrups and aims to regulate a $50-billion market.
IShowSpeed's Viral Africa Tour: Travel Over Desk Streaming
YouTube star IShowSpeed explains why he prefers global travel streams over desk gaming. His 28-day 'Speed Does Africa' tour brings raw world experiences to millions. Read more!
Elraenn Moves from Twitch to Kick, Gains 1M Followers
Top Turkish streamer Elraenn surprises fans by switching from Twitch to Kick. Discover why he made the move and how he maintains his massive following.
Bihar Deputy CM Suspends Mines Inspector in Darbhanga
Bihar's Mines Minister Vijay Kumar Sinha suspends Darbhanga district mines inspector for serious irregularities. State to launch mass awareness camps on legal sand mining from Jan 16. Report illegal activities on helpline.
Micro-dramas surge, but OTT mergers risk indie creators
India's streaming industry embraced micro-dramas in 2025. While short-form content will explode in 2026, experts warn mega-mergers like Netflix-Paramount bids for Warner Bros. Discovery could stifle independent storytelling. Read the full analysis.
Indian Pharma Firms Eye Licensing Deals for Obesity Drugs
As patents expire, Indian drugmakers like Lupin and Ajanta Pharma are forging licensing and distribution deals for GLP-1 obesity drugs. The market is set for explosive growth. Explore the key partnerships and market dynamics.
AI YouTube Channel in India Earns Tens of Crores Annually
An Indian YouTube channel, Bandar Apna Dost, built on AI-generated videos earns ~₹35 crore yearly. A study reveals the rise of 'AI slop' and its impact on content creation. Read more.
Govt Issues Ultimatum to Social Media on Unlawful Content
The Indian government warns social media platforms to remove unlawful and obscene content immediately or face legal consequences under IT Rules 2021. Read the full details.
Nvidia's $20B Groq Deal: AI Chip War Escalates
Nvidia's massive $20 billion licensing agreement with Groq secures key AI inference technology and talent. Discover the deal's specifics, founder's windfall, and what's next.
Nvidia's $20B Groq Deal: Key Details on Payouts & Strategy
Nvidia's non-exclusive licensing deal with AI chip startup Groq, valued at ~$20B, triggers major payouts for shareholders & employees. Founder, CEO, and 90% of staff join Nvidia, while Groq continues independently. Explore the details.
Study: Firm-Created Content Drives Brand Engagement, Not UGC
A new Goa Institute of Management study reveals high-quality firm-generated social media content builds brand equity and engagement, while user-generated content quality has no direct impact. Learn the key insights for digital strategy.
Goa Study: Brand Content Beats UGC for Engagement
A new study by Goa Institute of Management reveals high-quality firm-generated content builds brand equity and drives social media engagement, while user-generated content quality has no direct impact. Learn key insights for digital strategy.
Why Indian OTT Platforms Are Moving Away From Original Content
As OTT platforms expand in India, a focus on franchises and TV-inspired formats is leading to fewer standout originals. Experts cite the 'Smart TV Effect' and algorithmic decisions. Read more.
Pune residents fight noise, traffic from unchecked pubs
Pune's residential areas like Kalyaninagar & Baner face chaos from pubs in housing zones. Residents cite noise, safety issues & crippled infrastructure. Read about their fight for peace.
India's Music Revenue Jumps 40.5%, Yet Faces Payment Crisis
India's music creator revenues hit €80.5M in 2024, per CISAC. Yet, heavy reliance on streaming & under-licensed sectors threaten long-term growth. Industry demands fair royalties.
Netflix Removing 100+ Originals in 2026
Netflix will pull more than 100 of its Original series and films in 2026 as licensing deals expire. Find out which popular shows like The Last Kingdom and She-Ra are leaving.
DDG Defends YouTube as Real Work in Street Debate
Rapper DDG calmly schooled a stranger who doubted if streaming is a real job. The viral encounter highlights the ongoing debate around digital careers. Watch how he defended his multi-million dollar success.
India's AI Copyright Licensing Plan Sparks Debate
India's proposed mandatory AI licensing aims to protect creators' rights but risks stifling innovation. Experts weigh the complex trade-offs in this new policy.
Google's Gemini App Now Detects AI-Generated Content
Google launches content transparency tools in Gemini app to help users identify AI-generated videos and images using SynthID watermarking. Learn the simple verification steps.
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