Sreeleathers: 75-Year Indian Footwear Legacy
Discover how Sreeleathers, founded in 1952, grew from a small Jamshedpur unit to a pan-India family brand with 40+ stores, now embracing digital and premium lines while keeping prices accessible.
Category : Search result: brand strategy India
India's Most Preferred Brands 2025-26 List Revealed
Team Marksmen Networks unveils the Most Preferred Brands 2025-26 list, highlighting a strategic shift towards hyper-personalization and consumer-centric engagement in India's market.
Santa's Branding Lesson: Why Every Brand Needs a Grinch
Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.
Russell Brand: 2 New Charges, 6 Total Complainants
British comedian Russell Brand now faces two additional criminal charges of rape and sexual assault, bringing the total number of complainants to six. He will appear in court on January 20.
Disney's Asad Ayaz Aims to Depoliticize Brand for Holidays
Disney's first Chief Brand Officer, Asad Ayaz, leads a holiday campaign to restore the company's image after political controversies. Learn about his rise and strategy.
Russell Brand Hit With New Rape, Assault Charges
British prosecutors file new rape & sexual assault charges against comedian Russell Brand, involving two more women. Trial scheduled for June 2025. Read the latest details.
Harry Kane's €25m Bayern Salary & $55m Net Worth
Harry Kane's move to Bayern Munich earns him €25m yearly. With wife Katie's fitness career, their net worth hits $55m. Explore his contracts, cars, and lifestyle.
Bata's Youthful Makeover: A Sneaker Studio HQ in Gurugram
Under CEO Gunjan Shah, Bata India is undergoing a radical transformation. From its new sneaker-studio HQ in Gurugram to a fresh focus on style, the legacy brand aims to captivate young, fashionable Indians. Discover the strategy.
Surreal Globals: Delhi's Unique Christmas Decor Brand
Discover how Delhi-based Surreal Globals crafts unique, non-traditional Christmas decor, blending Indian artistry with global themes. A story of festive innovation.
Stella McCartney's Financial Troubles Deepen in 2024
Stella McCartney's fashion label faces a cash crisis as revenue falls 27% to £16 million. Can the ethical luxury brand survive without new funding? Read the full analysis.
Russell Brand blasts Katy Perry's relationship with Justin Trudeau
Comedian Russell Brand publicly criticises ex-wife Katy Perry's new romance with former Canadian PM Justin Trudeau, calling him a 'globalist stooge'. Details on their past and current lives.
Kusha Kapila's Underneat raises $6M in funding round
Actress Kusha Kapila's shapewear brand Underneat raises $6 million led by Fireside Ventures. The Gurgaon startup has crossed Rs 150 crore in annual revenue. Read more.
Regional Rural Banks Unveil New Unified Brand Logo
India's 43 Regional Rural Banks launch a common logo to strengthen their unified identity and enhance trust in rural banking. Discover the strategy behind this rebranding move.
Reliance Takes Majority Stake in Heritage Brand Udhaiyam
Reliance Consumer Products acquires a majority stake in Tamil Nadu's Udhaiyams Agro Foods. The deal aims to expand the heritage nutrition brand nationally, promoting healthy staples. Discover the strategic move's impact.
Ricky Vasandani's Solitario: A Lab-Grown Diamond Success Story
Discover how Ricky Vasandani turned a supply chain crisis into a global opportunity, building Solitario into a leading Made-in-India lab-grown diamond brand with over 100 points of sale worldwide.
Mamaearth's Alagh: Marketing's Future is Offline
Mamaearth co-founder Varun Alagh argues digital fatigue is pushing brands back to the physical world. Discover why offline experiences are the new marketing frontier.
India PR Distribution Boosts Digital Media Network
India PR Distribution enhances its media outreach by partnering with 50+ new digital platforms, including ThePrint and The Statesman. This strategic expansion aims to amplify brand visibility across India.
Ferrari's Secret Vetting Process for Indian Buyers
Discover Ferrari's exclusive pre-sale checks for Indian customers, from background verification to social media scrutiny. Learn what it truly takes to own a prancing horse.
Fairaigle Legal: A Brand Built on Care, Clarity, and Rigor
Discover how Fairaigle Legal Consultancy LLP is redefining legal services in India with a unique blend of empathy, transparency, and formidable courtroom expertise. Learn about their journey and client-centric approach.
Eveready CEO on Storytelling for Legacy Brands
Eveready CEO Anirban Banerjee told students at Narula Institute of Technology how legacy brands use storytelling to connect across generations. Learn key insights from his talk.
Rana Daggubati on betting app probe, new alcohol brand launch
Actor Rana Daggubati addresses legal summons in betting app case, launches Loca Loka alcohol brand, and shares his philosophy on celebrity investments and brand endorsements. Read his full statement.
MS Dhoni partners with Panasonic for smart AC campaign
Cricket legend MS Dhoni partners with Panasonic Life Solutions India to endorse their new AI-powered air conditioners. The deal was brokered by sports consultancy ITW Universe. Discover the details.
MS Dhoni Partners with Panasonic Life Solutions India
Cricket icon MS Dhoni is the new brand ambassador for Panasonic Life Solutions India, aiming to boost the company's market presence in wiring devices and connected solutions. Read more.
EUME names actor Ishaan Khatter as its new brand face
Luxury fashion brand EUME announces Bollywood star Ishaan Khatter as its brand ambassador. Discover how this partnership redefines modern menswear and the brand's vision for growth.
Bata's Power, Hush Puppies Brands Set for Rs 1,000 Crore Mark
Bata India's Power brand is on track to become its second Rs 1,000-crore label after the flagship. Hush Puppies and Floatz are also set for major growth, reveals MD Gunjan Shah.
Velvetor Launches 7 Premium Variants in Indian Market
European-inspired brand Velvetor enters India, launching seven signature variants. Discover the premium offerings set to redefine the market. Read more!
India Registers Its First Ever Smell Trademark
India makes history with its first smell trademark. Explore what this means for brand identity, consumer guidance, and enforcement against infringers.
Deepika's 82°E Slashes Prices Amid Major Financial Losses
Deepika Padukone's skincare brand 82°E reduces product prices after facing Rs 37 crore losses. The most expensive item now costs Rs 2900. Read the full analysis here.
AI Ad Explosion in India Fuels Brand Dilution Fears
Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.
Rohit Sharma becomes ICC ambassador for T20 WC 2026
Rohit Sharma appointed ICC brand ambassador for 2026 T20 World Cup while still playing ODIs. The India legend calls it a 'great privilege' and shares his thoughts on team India's chances.
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