BharathCloud, India's sovereign AI cloud service provider, unveiled Badal, its first-ever brand mascot, on July 10, 2026, in New Delhi. The launch marks a milestone in the company's growth, aiming to make cloud and AI technologies more approachable and accessible for businesses and users across India.
Mascot Launch Details and Purpose
Badal is introduced as BharathCloud expands its presence among businesses, institutions, startups, and government ecosystems. The mascot is designed to humanize a highly technical category and simplify cloud adoption journeys for customers at every stage. The company reports a rapidly increasing number of customers and strategic partners, and Badal is expected to strengthen bonds with stakeholder communities.
Inspired by India's patriotic spirit and cloud technology symbols, Badal represents sovereignty, trust, security, and pride in being Made in India by BharathCloud. The mascot is intended to establish a connection between cloud technology infrastructure and users.
Quotes from Company Leaders
Rahul Takkallapally, Co-Founder of BharathCloud, stated, "Cloud technology, including infrastructure, should never feel intimidating. With Badal, we are bringing a human face to BharathCloud and making conversations around cloud and AI more engaging, inclusive, and accessible. As India builds its digital future, we believe technology must remain approachable, secure, and deeply rooted in local needs and aspirations."
Padma Reddy Sama, co-founder and chief technology officer, added, "Beyond being just a mascot, the introduction of Badal is an attempt by BharathCloud to build a deeper emotional connection with our customers and reinforce our identity as India's sovereign AI-cloud service provider. It has become increasingly important in the current scenario where most companies operate in a highly competitive landscape dominated by global hyperscalers."
Role of Badal in Brand Strategy
Badal will serve as the brand ambassador for all customer onboarding activities, digital campaigns, educational activities, industry-related events, and community programs. It will support businesses and users in navigating their cloud journeys under the banner of 'Cloud Journey Simplified'. The launch is part of BharathCloud's broader brand-building and marketing strategy, covering client engagement, B2B outreach, digital campaigns, and physical experiences.
Moving forward, BharathCloud plans to expand Badal's presence through dedicated social media series, education programs, school engagements, short films, interactive experiences, and other initiatives designed to increase understanding and acceptance of sovereign cloud solutions.
About BharathCloud
BharathCloud is a Hyderabad-based sovereign AI cloud services provider delivering secure, scalable, and AI-driven solutions to businesses and startups globally. It offers end-to-end cloud and digital transformation solutions, including IaaS, PaaS, SaaS, AI/ML, HPC, and innovative platforms such as AI-powered smart storage and Bharat Big Bucket (B3), as well as KaaS (Kubernetes-as-a-Service). Its enterprise-grade infrastructure ensures high performance, multi-location backups, disaster recovery, and compliance with global standards including ISO 27001, TPN, and HIPAA.
This press release was provided by PNN. The content is sourced from a syndicated feed and published as received. The Tribune assumes no responsibility or liability for its accuracy, completeness, or content.
