Salesforce, the leading Agentic CRM, has announced a collaboration with Hero FinCorp, a diversified Indian NBFC, to transform loan processing using Agentforce. This partnership aims to streamline lending stages, enabling faster credit access for first-time buyers, enhancing dealer relationships, and improving customer satisfaction and team productivity.
Deployment of Advanced Technologies
Hero FinCorp has implemented Agentforce, Data 360, MuleSoft, Agentforce Sales, and Agentforce Service to create a connected foundation for intelligent loan processing. With Agentforce, key steps across pre-sanctioning and post-sanctioning are automated, including document extraction, application validation, PAN and Aadhaar verification, credit and bank checks, e-signature initiation, document processing, and loan disbursal. This automation powers faster and more efficient lending at scale. Data 360 unifies Salesforce and external data sources to provide a trusted foundation for automation, while MuleSoft connects government verification systems, financial institutions, and document repositories through API-led integrations. Agentforce Sales and Agentforce Service manage customer and operational workflows, together helping Hero FinCorp streamline loan approvals and enhance experiences for customers, dealers, and employees.
Impressive Results Achieved
Hero FinCorp has achieved a 72% improvement in loan turnaround time for two-wheeler loan processing, with 92% of applications now using Agentforce-enabled workflows. The company has also avoided 77% of Not In Good Order (NIGO) cases at the sales stage, reducing rework, minimizing delays, and creating a faster, smoother loan experience. Currently, the solution supports 6,461 dealers across India. These improvements help Hero FinCorp meet growing demand with greater agility, serve more customers, strengthen dealer relationships, and expand credit access nationwide.
Leadership Perspectives
Abhimanyu Munjal, Managing Director and CEO of Hero FinCorp, stated, "At Hero FinCorp, we are leveraging AI, data, and digital innovation to transform how customers access credit. As we scale our business and expand financial inclusion across India, enhancing speed, efficiency, and customer experience through technology remains a strategic priority. Our collaboration with Salesforce supports this vision by streamlining key stages of the lending lifecycle and significantly reducing turnaround times. This is an important step in building a more agile, data-driven, and customer-centric lending platform that serves customers and dealer partners at scale, while strengthening the foundation for sustained and responsible growth."
Mankiran Chowhan, Managing Director of Salesforce India, commented, "As customer expectations evolve and financial institutions seek new ways to deliver faster, more seamless experiences, AI is becoming a strategic enabler for the future of financial services. Hero FinCorp is at the forefront of this transformation, leveraging Agentforce, data, and automation to reimagine loan processing and unlock new levels of efficiency, scalability, and customer service. Their approach demonstrates how organizations can apply trusted AI to modernize core business operations while focusing on serving customers better. We are proud to partner with Hero FinCorp as they continue to drive innovation and expand financial access across India."
Future Expansion and Foundation
The collaboration builds on Hero FinCorp's existing Salesforce foundation, supported by Salesforce Professional Services and Signature Success. After building and launching its first agent in just three weeks, Hero FinCorp is using Agentforce Builder to explore loan-processing agents for business loans, loans against property, car loans, and a sales assistant agent to automate repetitive tasks for sales representatives. As Hero FinCorp expands its data and AI strategy, it is creating a trusted automation foundation to streamline operations, empower employees, and help more customers access financing.
About Hero FinCorp
Hero FinCorp is an Indian Non-Banking Financial Company (NBFC) offering diversified lending solutions across Retail, MSME, and Corporate segments. Its product suite includes two-wheeler, car, home (through its subsidiary Hero Housing Finance Limited), and personal loans, along with business, SME, and corporate financing. With an extensive national presence covering over 18,600 PIN codes and a network of 4,200+ touchpoints, Hero FinCorp delivers financing solutions across 2,000+ cities, towns, and villages. Having served over 13 million customers, the company operates on an AI-led architecture integrating underwriting, analytics, and marketing capabilities across the credit lifecycle, enabling faster underwriting, a lean operating model, and credit delivery at scale. As part of the Hero Group, Hero FinCorp draws on a legacy of trust and integrity while advancing responsible lending and building a future-ready financial services platform.
About Salesforce
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