Partnership Aims to Combat Plastic Pollution in Coastal Areas
Bisleri International Pvt. Ltd., through its flagship sustainability initiative Bottles for Change (BFC), has signed a Letter of Association (LoA) with the Indian Coast Guard (Kerala & Mahe) to advance plastic waste management and promote environmental sustainability across coastal regions. This collaboration aligns with the Indian Coast Guard's mission of Plastic Free Oceans.
The agreement was formally signed by Dr. Angelo George, Chief Executive Officer (CEO) of Bisleri International, and Deputy Inspector General Ashish Mehrotra of the Indian Coast Guard. Senior representatives from both organisations were present, including Mr. K. Ganesh, Director - Sustainability & Corporate Affairs, Bisleri International; Mr. Dhinakaran, South Region Manager - CSR, Bisleri International; Mr. Jofin, CSR Executive (Kerala), Bisleri International; and Mr. Jabir, Chief Executive Officer of Green Worms.
Focus on Collection, Segregation, and Recycling of Plastic
Through this collaboration, Bottles for Change will work closely with the Indian Coast Guard to strengthen plastic waste management systems by promoting responsible collection, segregation, and recycling of post-consumer plastic. The partnership also aims to drive awareness, encourage behavioural change, and foster sustainable practices to prevent plastic waste from entering coastal and marine ecosystems.
Commenting on the association, Dr. Angelo George, CEO of Bisleri International, said, "It is an honour for Bisleri to collaborate with the Indian Coast Guard in advancing environmental sustainability. Through the Bottles for Change initiative, we are committed to supporting efforts to protect our coastlines and marine ecosystems. This partnership reflects our shared vision of responsible waste management and a cleaner, greener future for the nation."
Indian Coast Guard Applauds Initiative
Deputy Inspector General Ashish Mehrotra of the Indian Coast Guard also appreciated the initiative, stating it will promote greater awareness, strengthen waste management practices, and ensure the preservation of coastal ecosystems for future generations. The Indian Coast Guard, entrusted with safeguarding India's vast coastline, plays a crucial role in protecting marine environments. This collaboration will further enhance efforts to address the growing challenge of plastic pollution in coastal areas and oceans while promoting efficient waste management practices.
Bottles for Change Expands Impact
As part of Bisleri's Greener Promise, the Bottles for Change program continues to expand its impact by building strong partnerships with government institutions and community stakeholders. The association with the Indian Coast Guard marks a significant step in extending the program's reach to coastal and marine ecosystems, reinforcing Bisleri's commitment to environmental stewardship and sustainable development.
About Bisleri International
With a legacy of over 54 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. As the maker of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. The company remains true to its core value of providing consumers with pure, safe and healthy water.
Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 distributors and 7,500 distribution trucks across India and neighboring countries. It offers a range of beverages produced for all occasions, including Bisleri Mineral Water, Vedica Himalayan Spring Water, and carbonated drinks like Pop, Rev, Limonata and Spyci Jeera. These products are also available on the e-commerce platform Bisleri @Doorstep.
The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise, focusing on creating a greener future through initiatives in recycling, water conservation, and sustainability.
