Pidilite Industries' arts and crafts brand Fevicryl has launched a new premium children's art range called 'Fevicryl YUDU', accompanied by a digital video campaign titled 'Fevicryl YUDU - Banao Apni Stories'. The initiative marks the brand's entry into the premium children's art category, aiming to foster creativity and self-expression among young users.
Product Portfolio and Safety Features
The Fevicryl YUDU range includes a carefully curated selection of child-safe creative tools, such as brush pens, poster colours, and 3-in-1 pencils. These products are designed to work across multiple surfaces, giving children the freedom to draw, paint, mould, and create without boundaries. Every product is non-toxic, ensuring safe exploration for children.
Brand Philosophy and Campaign Vision
According to Mr. Kashyap Gala, Senior Vice President, Consumer Products Division, Pidilite Industries Ltd., 'With Fevicryl YUDU - Banao Apni Stories, we wanted to create more than an art range, we wanted to create a brand that believes every child deserves the freedom to imagine, express and tell stories in their own unique way. Fevicryl YUDU equips children with the right creative tools to turn everyday thoughts, ideas and dreams into stories, helping them discover the joy of self-expression without limits.'
The campaign is rooted in the belief that every child has a story to tell, and that imagination is the beginning of every story. Creativity is positioned as the language through which children express who they are, whether through a dinosaur flying to school, a house in the clouds, or animals that talk.
Character-Led Universe and Digital Amplification
The campaign introduces a vibrant character-led universe that accompanies children on their creative adventures, making storytelling more engaging and inspiring continuous creation. The digital video campaign will be amplified across various digital platforms, reflecting Pidilite's ongoing commitment to building meaningful connections in the children's art and craft category.
Fevicryl YUDU is an invitation for children to imagine freely, explore fearlessly, and express themselves uniquely. The campaign positions creativity not as a perfect outcome but as a journey where every scribble, colour, and creation becomes part of a child's own story.
