Relaxo Footwears Limited, India's largest footwear manufacturer, has launched a revamped Exclusive Brand Outlet in Vasundhara, New Delhi, signaling a major step in its retail transformation strategy aimed at the new-age consumer.
New Store Design and Features
The outlet features a cleaner, more contemporary design language with bold accents that reinforce the brand identity. The refreshed space combines style, simplicity, and accessibility to create an intuitive and engaging environment, making product discovery seamless and shopping effortless.
Housing leading brands such as Sparx, Flite, Bahamas, Boston, and Maryjane, the outlet boasts improved merchandising that enhances product visibility and encourages natural interaction. Clearly defined brand zones enable easy navigation, allowing consumers to move through the store smoothly and make confident choices.
Customer-Centric Approach
According to Mr. Aakash Koparkar, Vice President- Retail Business at Relaxo Footwears Limited, “Retail today is more than just transactions, it's about how consumers experience the brand. With this new format, we are reimagining our stores to be more intuitive, more contemporary, and more in sync with how India shops today. This is a step towards building a stronger, more engaging retail presence that reflects our evolution as an industry leader.”
Broader Retail Strategy
The new store format aligns with Relaxo's broader retail strategy, which focuses on increasing store footfall, improving product visibility, driving stronger conversions, and providing an immersive customer experience. The company currently operates over 416 Exclusive Brand Outlets across India and continues to expand its footprint in a measured manner.
About Relaxo Footwears Ltd.
Incorporated in 1984, Relaxo is the largest footwear manufacturer in India, serving the nation for four decades. It is ranked among the top 500 Most Valuable Companies and is a Fortune 500 (India) company, synonymous with quality products and affordable prices. The company manufactures slippers, sandals, and sports and casual shoes.
Its most popular brands—Relaxo, Sparx, Flite, and Bahamas—are each leaders in their respective segments. Relaxo is an iconic brand synonymous with rubber slippers, versatile for all segments of society. Flite offers fashionable and semi-formal slippers. Sparx reflects the attitude, style, dynamism, and spirit of young India with sports shoes, sandals, and slippers. The colorful range of Bahamas casual flip-flops exudes freedom, fun, and modernity. Relaxo has a pan-India distribution footprint and operates a network of over 420 retail outlets, with availability across major e-commerce portals, large format stores, and global markets.
