Shiprocket Unveils Fastrr at SHIVIR 2026
Shiprocket, India's leading AI-driven commerce enabler, launched Fastrr on Thursday at the seventh edition of SHIVIR, its flagship commerce summit held at The Westin Mumbai Powai Lake. Fastrr is an AI-powered checkout platform designed to reduce friction and improve conversion rates. It is described as India's first AI-native pre-order suite, consolidating Shiprocket's pre-order commerce capabilities into a single intelligent platform.
Summit Draws Over 2,500 Leaders
SHIVIR 2026 brought together more than 2,500 founders, brand operators, and technology leaders to discuss how AI is reshaping commerce. The summit featured keynote sessions, practitioner-led discussions, and live product demonstrations, focusing on practical AI applications for customer acquisition, conversion, and retention.
CEO Highlights AI as Table Stakes
Saahil Goel, MD & CEO of Shiprocket, stated: "We are at the point where AI is becoming table stakes for every Indian business. The founders who embed AI into the businesses they build over the next 12 months will create a compounding advantage that others will find increasingly difficult to close. Fastrr is our answer to that opportunity, bringing together intelligent capabilities that help businesses acquire, convert and engage customers more effectively through a single AI-native platform."
Addressing Fragmented Tech Stacks
According to the company, brands increasingly rely on multiple point solutions for the pre-order journey, resulting in fragmented technology stacks and disconnected customer experiences. Fastrr addresses this by integrating Shiprocket's proven capabilities across the entire pre-order journey into one AI-native suite.
Core Technology: Proprietary Commerce Graph
At the heart of Fastrr is Shiprocket's proprietary commerce graph, built from millions of buyer interactions across its shipping and checkout ecosystem. This intelligence layer enables Fastrr to continuously learn from every transaction, making its AI models smarter with each interaction. The suite includes frictionless checkout, AI-powered shopping assistance, anonymous visitor identification, Fastrr Ads, personalised WhatsApp automation, and AI-powered conversion optimisation.
Fastrr Ads: Performance Marketing Based on Delivered Orders
A standout capability within Fastrr is Fastrr Ads, an AI-native performance marketing solution powered by True Delivered ROAS. Unlike conventional advertising platforms that optimise campaigns based on attributed conversions, Fastrr measures advertising performance against successfully delivered orders. This gives brands a more accurate measure of how marketing spend translates into realised business outcomes, improving marketing efficiency and profitable growth.
AI as an Intelligence Layer
Fastrr reflects Shiprocket's belief that AI should be an intelligence layer woven into every commerce workflow, not a standalone tool. As the company's first AI-native pre-order suite, Fastrr marks a step toward making intelligent commerce simpler and more accessible for Indian businesses.
Ecosystem Partners at SHIVIR 2026
Shiprocket SHIVIR 2026 was co-presented by Airpay, with support from ecosystem partners including AWS, Google Cloud, Oneture, Salesforce, Zoho, and others.
